On Fri, 24 Aug 2012 15:50:21 -0400, "Christopher M."
> wrote:

>
>"Cheryl" > wrote in message
...
>> On 8/21/2012 3:19 PM, news wrote:
>>> "Christopher M." > wrote in message
>>> ...
>>>> Do you eat it raw? Or do you toast it? Do you use it in recipes?
>>>
>>> Ironically.
>>> (I hate the word "artisan" when applied to food! Ugh! It's a marketing
>>> buzzword that really means "higher prices"!
>>>
Some years ago, 25 -35, there was a resurgence of interest in beer,
bread and cheese making at the individual person(s) level. These
small brewers and bakers paid great attention to detail and went back
to the origins of the beer/bread/cheese to make an individual and note
worthy product. Very little product was made at these local levels
and the product was very individual and in most cases excellent. The
term artisan was coined to indicate that the beer or bread or cheese
came from such an establishment. Often the results of the old
fashioned approach were rustic looking. Of course, corporate America
wasn't about to miss such a marketing buzz word. And so children, it
came to pass that everything has been dubbed "artisan."
Janet US