On Aug 20, 3:29*pm, Dave Smith > wrote:
> On 20/08/2012 6:13 PM, l, not -l wrote:
>
> > Artisan bread is another of those terms that has become so devalued as to be
> > meaningless. *Just as most who use the word awesome have no clue about what
> > is truly awesome, most who talk about artisan bread have never seen or
> > tasted it.
>
> Yep. There are now "artisan" bread franchises. I am thinking that the
> fact that they are a franchise and therefore following franchise recipes
> or, more likely, using franchise ingredient mixes, they are not really
> franchises.
>
> My corner bakery makes a variety on interesting breads. They do not make
> regular white bread or whole wheat. They have a variety of whole grain
> breads with olives, leek, potato etc. *I confess that I don't buy their
> breads. I don't eat much bread, so it would be a waste of good (and
> expensive) bread for me, but I do occasionally have lunch there and
> their sandwiches are made with their bread, and they are incredible.

Seems as if you buy a sandwich...you're buying their bread.....