sf wrote in rec.food.cooking:

> On Mon, 09 Jul 2012 17:33:14 -0600, Janet Bostwick
> > wrote:
>
> > Picante is not a brand. It means spiciness or heat -- generally to
> > indicate that the contents of this particular container are hotter
> > than medium or mild.
> > Janet US
>
> I know she meant Pace. It's the only one that advertises as
> "picante". After Carol mentioned it, I understood what the OP was
> talking about. I never buy cooked salsa and I certainly never make
> it.

Pace is one of them. There's others locally made here. Perhaps she
was meaning 'brand' as like Nabisco and discounting talking about
oreos? It's called 'branding a product'. Ziplock, Teflon, saran wrap,
crockpot, tupperware, all come from a named group but are recognizable
to us all.


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