That's pretty funny that people trying to sue them actually helped their company in some aspects. When ever attention is being drawn to a company...it will if nothing else incite people's curiosity. For example, Billy Joel's song "only the good die young" was banned in many schools...so naturally the kids wanted it. It's not always quite the same with food, but attention brings money. I'm not a huge fan of taco bell, I prefer authentic Mexican Food.