The concept for the Loring Wine Company winery began with Brian's self admitted obsession with Pinot Noir beginning in 1997. He worked with Norm Beko of Cottonwood Canyon winery during that year's crush. "Norm gave me two barrels of Pinot Noir to play with after the crush," says Brian. With unabashed humor Brian admits, "I basically messed up the wine. My first wine became that year's Christmas presents for my family and friends." Thirteen years later Brian is now an accomplished wine maker and producer of some of the nation's best Pinot Noir.