L.A.Times has this story in the Business section today, about
expansion of the Five Guys chain into California where inevitably
they have to compete with In 'N Out.
http://www.latimes.com/business/la-f...,7319175.story

The story notes that Five Guys doesn't do the drive thru window--only
sit down inside--which would seem to me to mean that they can't make a
serious inroad into In "N Out's bottom line. And the story wisely
doesn't attempt to compare the quality of the chains' food, noting
only that Five Guys offers bigger and more expensive items.

Being a long time SoCal resident and fan of In'NOut since inception
I'm curious whether east coast rfc-ers have opinions about the quality
of Five Guys' food. I think the story tries to make it sound as
though the competition is more direct than it really is, but for the
ordinary consumer like us, the story raises curiosity. -aem