Christopher Helms wrote:
> Dave Smith > wrote:
>
>> When they rolled out New Coke, people rebelled and insisted that they
>> bring back their old Coke. While New Coke failed as a product, it
>> inadvertently turned out to be a marketing miracle for Coke. *They
>> brought back their same old product, called it Coke Classic, and sales
>> increased dramatically.... even though blind tastes tastes showed that
>> people like the new Coke. go figger.

The "Pepsi Challenge" advertizing campaign was comparing a shot glass
sized portion side by side. Pepsi is more sweet and less tart. Coca
Cola is less sweet and more tart. I think in small quantities most
people prefer sweet in small quantites. As the quantity increases I
think more and more perfer tart. So Pepsi wins in tiny portions, Coke
in large portions.

> I still insist that Old Coke never came back after the change failed.
> The only thing that came back was the old can design. Coca-Cola hasn't
> been original Coca-Cola for a long, long time now.

I figure that's also when they switched from cane sugar to HFCS.