"John" > wrote:
> "Warren Place" > wrote:
>> On Thu, 13 Nov 2003, Expletive Deleted wrote:
>>> Apparently the 23% had Vim and Vigor crossed out in black marker.

>> anybody know why they marked out "vim and vigor" in the previous
>> years?

> As I understand it, the BATF required those words to be stricken, because
> they don't like for beer labels to connote "strength". You *can* have the
> alcohol percentage, but you can't say it's "strong".

Actually, I'd heard that it was because the phrase "vim & vigor"
implies that alcohol (this beer at least) promotes good health,
and remember, the BATF won't even (unless they've changed their
minds recently) allow calorie counts to be given.
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