Brand Loyalty
Kody wrote:
>
> Does brand loyalty exist? I know growing up it had to be Folgers coffee and
> Tide laundry detergent and many other examples but I came to the realization
> the other day that my brand loyalty is very weak. I suspect that it exists
> in the general public but I'm not sure where, beer and cigarettes would be a
> couple of areas I would think.
>
> - Kody
No brand loyalty here. There are specific brands of specific products I
routinely use, based on previous personal comparisons indicating that
they were the best quality, however this is not brand loyalty. Should
one of those specific brand products slip in quality I'll reassess all
the competitors, and just because I buy a particular product in brand X
doesn't mean I'll buy a different product from the same brand.
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