In article >,
"Kody" > wrote:

> Does brand loyalty exist? I know growing up it had to be Folgers coffee and
> Tide laundry detergent and many other examples but I came to the realization
> the other day that my brand loyalty is very weak. I suspect that it exists
> in the general public but I'm not sure where, beer and cigarettes would be a
> couple of areas I would think.

I am a big fan of Heinz Ketchup and many other Heinz products. For
non-food, I won't spend a dime on a computer unless it is made by Apple.