Brand Loyalty
On Aug 18, 7:18*am, Dave Smith > wrote:
> Kody wrote:
> > It is covered in every Marketing 101 course, I guess my point is that with
> > the proliferation of store brands and additional choices combined with a
> > more astute price awareness that brand loyalty is dropping. I would also
> > hypothesize that in some cases the brands themselves have changed over time,
> > certainly this applies to automobiles and what used to be a quality product
> > has degraded. I appreciate everybody's insight though!
>
> The brands have indeed changed. For instance, *the recipe for Grapenuts
> changed in Canada, but the American version was not changed. *
Kaopectate changed radically in the US (it's basically liquid Pepto-
Bismol now) but apparently remains the same in Canada.
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