"aem" > wrote in message
...
> On Aug 17, 2:45 pm, "Kody" > wrote:
>> Does brand loyalty exist? I know growing up it had to be Folgers coffee
>> and
>> Tide laundry detergent and many other examples but I came to the
>> realization
>> the other day that my brand loyalty is very weak. I suspect that it
>> exists
>> in the general public but I'm not sure where, beer and cigarettes would
>> be a
>> couple of areas I would think.
>
> Isn't branding covered in every Marketing 101 course? There is no
> real limit as to where it can apply. -aem
>
It is covered in every Marketing 101 course, I guess my point is that with
the proliferation of store brands and additional choices combined with a
more astute price awareness that brand loyalty is dropping. I would also
hypothesize that in some cases the brands themselves have changed over time,
certainly this applies to automobiles and what used to be a quality product
has degraded. I appreciate everybody's insight though!