Jack Schidt® wrote:

> The one thing I don't quite yet understand is just who BK is marketing to
> with this Bayless spot. I think anyone who rushes down to their local BK to
> try this sangwich isn't going to care who Rick Bayless is or quite probably
> not know who he is. His fans are going to be put off and most likely aren't
> the types who frequent fast food places anyway. It seems odd to me, because
> he's not a celebrity like Michael Jordan or Eminem, but he's not a virtual
> unknown like the other guy in that band Wham.

I'd say 99% of the people who typically eat at Burger King have no idea
who Rick Bayless is (or care for that matter)... It's a futile attempt
to gain some respect with the foodies in hopes it will trickle on down
the food chain... equivalent to Hawking teaching remedial math to
Jill... It just ain't gonna work...

~john!