>
>When someone asks for Chablis like that, that's a clear opportunity
>to educate that person in a helpful way.

We pride ourselves in how we help educate our customers. What I've
found that is most important is to not treat everyone the same. Some
people will want to know the difference, others don't care to hear it.

Visiting our winery affords the opportunity to speak with either the
viticulturist or the enologist, which is relatively rare for this
area. What I say on the usenet is usually a world away from what I'd
say to the customer. Here is where I air my concerns and vent my
frustrations so it doesn't end up happening in the salesroom!


>
>Most customers don't need a lecture, most customers are happy to learn
>new things when not made to feel stupid in the process.
>

Think of me as your customer.

Sounds like this is or was your field. May I ask what your experience
is with customers?

clyde