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Multilayer barrier pouches are entering food and beverage markets that were
never before penetrated. Spirits are the latest application, specifically
ShotPak, a 50 ml flask-shaped pouch filled with ready-to-drink cocktails
that can go where glass containers can't. Beverage Pouch Group (BPG) LLC,
Sarasota, FL, markets the pouches in boxed multipacks of six and 12 pouches,
and the product is racking up sales with distributors in nearly a dozen
states.
"There's lots of activity around our new pouch package. Busy, on-the-go
consumers are always asking for something new, and our natural
ready-to-drink pouches stand out on the store shelves," says R. Charles
Murray, Beverage Pouch Group CEO. "Until now we have not really ventured
outside of Florida on the East Coast, but we have seen a lot of national
interest, which has been great."

The three brand categories include: ShotPak ready-to-drink cocktails;
Shotpak and California Blue Premiums; and STR8UP spirits. Mixed-drink
flavors include everything from popular favorites such as mojitos,
cosmopolitans, martinis and pina coladas to kamikazes, lemon drops and sour
apple flavors, with color-coordinated graphics.

BPG also markets wine, water and beer in multilayer pouches under the
VinoPaq, BevPaq, and BeerPaq brands.