On Thu, 12 Mar 2009 16:14:08 -0600, "Pete C." >
wrote:

>
>Andy wrote:
>>
>> Jack-in-the-Box/Out of Town TV food dvertising?
It gets annoying sometimes... but it happens for a couple of reasons.
One, it's more cost-effective for the large companies to take out a
general ad for the whole south-east US (or whatever) than to pick and
choose the areas that it will play in. And two, I'm sure they're
hoping to create brand recognition so that when they DO expand into
your area everyone will go 'oh, gee, wow, we saw the ads for Phantom
Burgers, I've always wanted to try them, let's got there right now!'
and so that when they DO go to a place where the store is, they'll go
there to try it. Of course that can backfire too... annoy the
customers enough and they won't go on general principles!