Unit pricing come-ons
James Silverton wrote:
> Hello, All!
>
> Today, I was in a supermarket that claims to be a discount one
> (in fact its prices *are* usually lower.) I saw some large navel
> oranges marked "10 for....." That looked interesting until I saw
> it was "10 for $10" or a dollar each. Don't people do the simple
> arithmetic. They also sometimes price melons per pound that
> makes them look cheap until you weigh one and find it will cost
> $5!
>
> James Silverton
> Potomac, Maryland
>
Happens all the time. I don't generally need or want 10 of (or 5 of)
whatever they're trying to rope the consumer into buying. Fact is they're
counting on people not calculating the unit price. I don't buy into 2-fer
deals unless the per-unit price is significantly less with the 2-fer deal
*and* it's something on my list or at least something I know I'll use.
I've noticed scales seem to be disappearing from a lot of produce
departments. They don't want people to figure out it isn't a "deal" until
it's rung up at the checkout. Most people are too timid to say take that
off, I'm not paying $5 for a cantaloupe!
Jill
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