"James Silverton" wrote:
>
> Today, I was in a supermarket that claims to be a discount one
> (in fact its prices *are* usually lower.) I saw some large navel
> oranges marked "10 for....." That looked interesting until I saw
> it was "10 for $10" or a dollar each. Don't people do the simple
> arithmetic.

Has nothing to do with doing math... it's all about being
programmed. Madison Ave. has long ago programmed people to consider
the higher number of items at any price as the better buy than one
item at any price. The higher number of items offered the less likely
people will look at the final price... doesn't even have to be 10 for,
that's why 2 fers are so successful... many times I've seen 2 fer $1
when one cost 49 cents. And if you present two of those items at the
register it will not charge you 49 cents each, the register is set to
charge the 2 fer price only... it's all about programming.