Goomba38 wrote:

> Sheldon wrote:
> Today
> > the Philly brand is on sale; $1 each if you buy ten... I don't need
> > ten of something so perishable so to me it's not a very good sale....
> > my local market runs a lot of $1ea 10-4 sales, but rarely will I buy
> > 10 of what they put on sale.
> >
>
> At my market even though something may be marked 10/$10 one can still
> buy fewer and get the $1/each price. I think they just use the 10/$10 as
> an advertising gimmick to encourage you to buy more.


The Jewel chain here in Chicago uses the "10 for $10.00" ad gimmick...more
often than not at another store I can get that particular item for "10 for
$7.60" or whatever, e.g. it's cheaper...

I've had to explain this to several people that should have known better,
that "10/10" is a sales gimmick to make folks think they are getting a Big
Bargain when the exact opposite is usually the case...

Jewel has done this with fruit, e.g. "10 navel oranges/apples/whatever for
$10.00!", them's some pretty expensive apples. But people fall for it...

--
Best
Greg