A friend, Brian Miller, sent me this one.

10) What else is the winemaker going to do with it?
9) It's not technically faulty.
8) It's preferable to alco-pops.
7) It's better than what you drank when you first Kombi-vanned around
Europe.
6) It's no more ridiculous than $3 bottled water.
5) You can blend it with a $38 wine to make two $20 wines.
4) It's more economical than pouring expensive corked wine down the sink.
3) Penfolds Grange once cost $2.40.
2) Your superannuation is partly invested in Woolworths. [Owners of
Australian liquor retailers Dan Murphys who sell $24 a case wine.]
1) It's $2 a bottle.

Cheers!

Martin