I would appreciate any advice or thoughts. My partner and i, between
us, have 3 years restaurant experience, and 10 years experience in the
financial markets. we've decided to open a fast food restaurant, a
variation on the hot sandwich + salad menu concept. if it works, we'll
expand. the question is:
mall food court, or strip mall (subway style) in a downtown area to
take advantage of the work week? i have not been able to gather enough
data to weigh the pros and cons to my satisfaction. what are the "must
haves" for success in a mall food court today? perhaps in your
opinions the added expenses of being in a food court are not
adequately offset by the foot traffic?
any thoughts would be helpful.

In article >,
(schwuller) wrote:

> I would appreciate any advice or thoughts. My partner and i, between
> us, have 3 years restaurant experience, and 10 years experience in the
> financial markets. we've decided to open a fast food restaurant, a
> variation on the hot sandwich + salad menu concept. if it works, we'll
> expand. the question is:
> mall food court, or strip mall (subway style) in a downtown area to
> take advantage of the work week? i have not been able to gather enough
> data to weigh the pros and cons to my satisfaction. what are the "must
> haves" for success in a mall food court today? perhaps in your
> opinions the added expenses of being in a food court are not
> adequately offset by the foot traffic?
> any thoughts would be helpful.

I'm not in the restaurant business but I'd rather grab a sandwich at a
strip mall shop with close-in parking than have to park in a mall
parking lot and walk who knows how far to get the food. JMO.
--
-Barb