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Old 07-10-2003, 08:09 AM
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Default Your wisdom needed, please!

I would appreciate any advice or thoughts. My partner and i, between
us, have 3 years restaurant experience, and 10 years experience in the
financial markets. we've decided to open a fast food restaurant, a
variation on the hot sandwich + salad menu concept. if it works, we'll
expand. the question is:
mall food court, or strip mall (subway style) in a downtown area to
take advantage of the work week? i have not been able to gather enough
data to weigh the pros and cons to my satisfaction. what are the "must
haves" for success in a mall food court today? perhaps in your
opinions the added expenses of being in a food court are not
adequately offset by the foot traffic?
any thoughts would be helpful.

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