General ( For general discussions related to drink that are NOT appropriate for other forums.

LinkBack Thread Tools Search this Thread Display Modes
  #1 (permalink)   Report Post  
Old 23-07-2008, 01:05 AM posted to
external usenet poster
Join Date: Jul 2008
Posts: 4
Default New (Deceptive) Fiji Ad Campaign

I see that Fiji has a new advertising campaign that centers around the
"green" movement. They have a new website that is and
there is a green raindrop on their labels now. Also, their new tag
line is "every drop is green". This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.

Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"

Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be

Do they really think all consumers are so stupid as to be convinced
Fiji is all good?

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules

Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Indian barfi Fiji style [email protected] General Cooking 3 04-05-2016 10:23 PM
Fiji Bottled Water New Ad Campaign [email protected] Tea 32 01-08-2008 10:54 PM
Icky ad campaign Nancy Young General Cooking 8 18-11-2005 08:57 PM
Brawny man ad campaign modom General Cooking 34 17-06-2005 04:03 AM
deceptive food labels Laurie Vegan 1 01-04-2004 04:19 PM

All times are GMT +1. The time now is 04:56 AM.

Powered by vBulletin® Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004-2019
The comments are property of their posters.

About Us

"It's about Food and drink"


Copyright © 2017