"The Secret Tricks Hidden Inside Restaurant Menus"
 

Just found it.

https://getpocket.com/explore/item/t...=pocket-newtab

"Great thought and effort go into creating restaurant menus €“ and there are some very powerful psychological tricks employed to make you choose."

BBC Future |

By Richard Gray

Last paragraphs:

Menus of the future could become so sophisticated that they may even know what you want to order before you even realise it yourself, argues Allen. A couple of years ago Pizza Hut began testing eye-tracking technology to predict what diners might want as they scan through 20 different toppings before offering a likely combination to the customer.

Allen says artificial intelligence and machine learning could transform this even further €“ algorithms could look at your previous choices when you last visited a restaurant and suggest other items you might like.

€œThe restaurant industry has probably spent tens of billions of dollars over the years trying to understand menu design, menu engineering and psychology,€� he says. €œBut the opportunities presented by the fourth industrial revolution are huge. Imagine being able to order a meal that has been designed to include your favourite foods with a single click.€�

Are you still convinced the Angus-fed beef fillet was really what you wanted to order?

(end)



Lenona.

"The Secret Tricks Hidden Inside Restaurant Menus"
 

On Tuesday, December 17, 2019 at 2:36:28 PM UTC-5, wrote:
> Just found it.
>
> https://getpocket.com/explore/item/t...=pocket-newtab
>
> "Great thought and effort go into creating restaurant menus €“ and there are some very powerful psychological tricks employed to make you choose."
>
> BBC Future |
>
> By Richard Gray
>
> Last paragraphs:
>
> Menus of the future could become so sophisticated that they may even know what you want to order before you even realise it yourself, argues Allen. A couple of years ago Pizza Hut began testing eye-tracking technology to predict what diners might want as they scan through 20 different toppings before offering a likely combination to the customer.
>
> Allen says artificial intelligence and machine learning could transform this even further €“ algorithms could look at your previous choices when you last visited a restaurant and suggest other items you might like.
>
> €œThe restaurant industry has probably spent tens of billions of dollars over the years trying to understand menu design, menu engineering and psychology,€� he says. €œBut the opportunities presented by the fourth industrial revolution are huge. Imagine being able to order a meal that has been designed to include your favourite foods with a single click.€�
>
> Are you still convinced the Angus-fed beef fillet was really what you wanted to order?
>
> (end)
>
>
>
> Lenona.

Meh. Most of the restaurant menus I look at have entries like:

Monk Delight (Fresh tofu stir-fried with mix vegetable in withe sauce)

Yes, that's exactly what it says, typos and all.

Cindy Hamilton

"The Secret Tricks Hidden Inside Restaurant Menus"
 

> wrote in message
...
Just found it.

https://getpocket.com/explore/item/t...=pocket-newtab

"Great thought and effort go into creating restaurant menus €“ and there are
some very powerful psychological tricks employed to make you choose."

BBC Future |

By Richard Gray

Last paragraphs:

Menus of the future could become so sophisticated that they may even know
what you want to order before you even realise it yourself, argues Allen. A
couple of years ago Pizza Hut began testing eye-tracking technology to
predict what diners might want as they scan through 20 different toppings
before offering a likely combination to the customer.

Allen says artificial intelligence and machine learning could transform this
even further €“ algorithms could look at your previous choices when you last
visited a restaurant and suggest other items you might like.

€œThe restaurant industry has probably spent tens of billions of dollars over
the years trying to understand menu design, menu engineering and
psychology,€� he says. €œBut the opportunities presented by the fourth
industrial revolution are huge. Imagine being able to order a meal that has
been designed to include your favourite foods with a single click.€�

Are you still convinced the Angus-fed beef fillet was really what you wanted
to order?

(end)



Lenona.

---


Hmmm... Might work on some people. Not me. I tend to order the cheapest
things on the menu because that's what I like. If I see a small salad listed
for $8 or more, there's no way I will order that. In general, I don't even
like dining out. Tonight, I made the Turkey Master again. Made to my smaller
proportions but just as good.