Trader Joe's Two Buck Chuck, the real story.
 

On Thu, 7 Aug 2014 13:17:51 -0700 (PDT), Kalmia
> wrote:



>>
>> I kind of admire the guy. He brings wine to the masses. Franzia's goal
>>
>> is that everyone should be able to drink wine. My expectations of $2
>>
>> wine differ a bit from the $15+ stuff.
>>
>>
>>
>> Near as I can tell, he's done a good job of employing people, buying
>>
>> equipment and supplies and even getting a poor guy laid after a dinner
>>
>> and bottle of cheap wine. Life is good.
>
>Never even HEARD of this wine. And, how come it's never a poor WOMAN who gets laid......oh, that's right, we're just the toolbox.

Bronco is supposedly the worlds largest wine maker but they sell over
20 different brands. It was part of a "Modern Marvels" show a while
back and they gave a good idea of how it all works. I'm thinking it
was something like 3 million cases a year.