John~
wrote:

>
> ...but the *big* deal about Whataburger is that every burger is cooked
> to order from scratch; no heat lamps or warming trays. It takes
> slightly longer than "fast food", but your burger is always fresh and
> made *exactly* the way you want it....

And I credit them for not directly marketing to children. Much of
McDonalds success was built on marketing their poison to children.