I remember in the WWII years when I would knead the oleo and the red
coloring to make it look like butter. I never really liked it after
that, I prefered butter, but we couldn't get it during the war.

I've read that wartime (WWI) oleo
>came with dye pellets to knead in to make the (presumably white) fat
>look more like butter. Are people strange, or what? :-)