On Friday, August 21, 2020 at 4:36:15 PM UTC-4, Ken Blake wrote:
> On 8/21/2020 1:24 PM, RichD wrote:
> > I read something, where the author claims that producers
> > pay the stores to display their bottles at eye level.
> > Hence, the best values can be found on the bottom shelf.
> > Which sounds reasonable, humans are lazy, not inclined to crouch while shopping.
> >
> > What say you?
> I don't think that's true with respect to values, but it's certainly
> true with respect to price. The most expensive wines are on the top
> shelf and the least expensive on the bottom.
>
>
> --
> Ken

I think that's often the case, but also I think at least in wine speciality stores (as opposed to supermarkets) it's usually the biggest brand, no matter what price. So worth looking at bottom for geekiest wines?