In a speech to the Wine & Spirit Education Trust (UK) Australian winemaker
made some very interesting observations.

He said "There is little doubt that Australia will fully develop its
abundant potential as a supplier of some of the finest wines of the world as
well as consolidate its position as the reliable supplier of "good value for
money" commodity wine"

"There is little doubt that France and the other "Old World" producers will
give up some more of their dominant 70% of market share of internationally
traded wine to the "New World" producers in both categories, branded
commodity and regionally differentiated premium wine."

"There will be a decreasing place for subsidised production lacking market
relevance."

"The real revolution in world wine production has only just begun, "the big
march south".

"Climate change, pollution, northern hemisphere land values and population
pressures will give added momentum to the inexorable march of global wine
production into the southern hemisphere."

"This migration is not a threat to the great wines of the Old World but will
provide a platform for the emergence of equivalent wines from south of the
equator."

"Australian agriculture now has the three W's, wheat, wool and wine and the
greatest of these will be wine, thanks largely to the consumers of the
northern hemisphere but also because of the sublime viticultural qualities
of Australia."

Full Article at http://www.bibendum-wine.co.uk/news/wset04.pdf

This is a long, but interesting read.

--

st.helier