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Default Burger King's Impossible Whopper goes nationwide starting next week - It supposedly tastes the same as a meat-based burger

Why it matters: Plant-based burgers may not sound all that appealing for meat
lovers but it’s one of those things that is tough to knock until you try. If
nothing else, the Impossible Whopper may be a bit healthier than the
traditional version as it has roughly 15 percent less fat and 90 percent less
cholesterol.

Burger King earlier this year started market testing a meat-free version of
its famous Whopper in select restaurants in the St. Louis area. Now, the
burger chain is preparing to take the Impossible Whopper nationwide.

From August 8, you’ll be able to order an Impossible Whopper at one of over
7,000 BK locations across the country – either on-site or through DoorDash.

Built around a plant-based patty from Impossible Foods, the Impossible
Whopper doesn’t contain any beef yet retains the same texture and taste as
traditional meat. It’s so convincing that even Burger King’s corporate staff
that is very familiar with the iconic burger had a hard time differentiating
between a regular Whopper and the Impossible Whopper.

Burger King isn’t the only fast-food chain to experiment with plant-based
alternatives. Early this year, Carl’s Jr. partnered with Beyond Meat to bring
its animal-free creation to more than 1,000 locations across the country. You
can also find Impossible Burgers at select Red Robin, White Castle, Hopdoddy
and Fatburger locations.

From August 8 through September 1, Burger King will run a promotion in which
DoorDash users can order a regular Whopper and the Impossible Whopper for
just $7 with free delivery – a bit of a taste test, if you will. Normally,
the Impossible Whopper sells for $5.59.

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