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In article >, =20
says...
> > wrote in message =

s.com>...
> > Sounds like you're going about things in the right way. Aside from the=

=20
> > "threat" of McD that kind of looms over any small fast food business=20
> > anywhere in the world, your more immediate concern is probably much mor=

e=20
> > local. When your concept takes off, it's a virtual given that the=20
> > competition will copy it. Any "intellectual property" protection you=

=20
> > can get for yourself up front is just plain smart business.

>=20
> Well, whaddya know... a friend of mine bought me a Brazilian gossip
> magazine this week featuring this company:
http://www.wraps.com.br/,
> apparently a very well-financed operation that has opened five units
> in the past year and a half around S=E3o Paulo. They're now expanding to
> Rio de Janeiro, Bras=EDlia, and Belo Horizonte-- northward, instead of
> down here. They've even copyrighted the word "wraps". But they charge
> about three times what I'll be charging, probably due to their food
> court locations. I hate food courts and will probably never open in
> one-- they're so plastic and overpriced. Well, there are a lot more
> people in SP with the spending power to drop R$25 on lunch; here
> people could barely pay half that, because the only local industry is
> tourism. There are three new malls being built here, and it wouldn't
> surprise me to see a Wraps(R!) open in one or two of them, but that
> won't have much to do with my downtown operation.
>=20
> JMA
>=20

Word for the day from that web site:

"Comida Light"

I love it.

Bob