On Monday, January 25, 2016 at 11:05:11 AM UTC-6, Brooklyn1 wrote:
> Gregory Morrow wrote:
> >Nancy Young wrote:
> >>Opinicus wrote:
> >> > Paraphrasing from the recent "Supermarkets: The tricks of the trade"
> >> > episode of "Tonight":
> >> >
> >> > A supermarket sells two kinds of wine, one for £ 3.79 (Brand A) and
> >> > another for £ 4.49 (Brand B), which differ only in quality. On
> >> > average, about two-thirds of customers buy Brand A and one-third buy
> >> > Brand B. Problem: Increase total turnover without cutting or raising
> >> > prices. Solution: Introduce a third and better kind of wine (Brand C)
> >> > selling at £ 9.99. It turns out that even though very few customers
> >> > will buy Brand C, about half of those who used to buy Brand A will
> >> > shift to Brand B, thereby increasing total turnover.
> >> >
> >> > http://www.itv.com/news/2016-01-21/s...trade-tonight/
> >>
> >> That is a tactic that is used for many things, I'm sure there is
> >> a name for it.
> >
> >Hmmmm...in the bar and resto biz it's sometimes called "upselling"... ;-)
> >I visited Trader Joe's yesterday, and I noticed that they do this sort of thing
> >very "subtly" - of course ensuring that you are getting "top value" for your
> >money...all grocery stores do this to some extent. Anyways, I went in looking
> >for a bottle of their "$2.99 Chuck", but left with something two dollars more...
>
> I would have left with a case of 1.75 L bottles of Crystal Palace
> Vodka, $14.99 per with a 10% discount for buying the case of six. I'd
> do much better knocking down the alcohol content of vodka to that of
> wine with ice and Fresca with a wedge of lemon/lime than drinking
> cheap wino swill.

That drink is better with cleaner, and admittedly a bit higher priced
vodka. It's also better with a little fresh squeezed grapefruit juice
(and optionally, a little sweetener) added, but Fresca is a good mixer
for vodka.

--Bryan