On Monday, January 25, 2016 at 7:12:07 AM UTC-6, Nancy Young wrote:
> On 1/25/2016 4:33 AM, Opinicus wrote:
> > Paraphrasing from the recent "Supermarkets: The tricks of the trade"
> > episode of "Tonight":
> >
> > A supermarket sells two kinds of wine, one for £ 3.79 (Brand A) and
> > another for £ 4.49 (Brand B), which differ only in quality. On
> > average, about two-thirds of customers buy Brand A and one-third buy
> > Brand B. Problem: Increase total turnover without cutting or raising
> > prices. Solution: Introduce a third and better kind of wine (Brand C)
> > selling at £ 9.99. It turns out that even though very few customers
> > will buy Brand C, about half of those who used to buy Brand A will
> > shift to Brand B, thereby increasing total turnover.
> >
> > http://www.itv.com/news/2016-01-21/s...trade-tonight/
>
> That is a tactic that is used for many things, I'm sure there is
> a name for it.
>
I can always get a bottle of a good, local Missouri sweet wine for under $8..
I like water better with delicate food, and beer with more robust food.
>
> nancy

--Bryan