Nancy Young wrote:

> On 1/25/2016 4:33 AM, Opinicus wrote:
> > Paraphrasing from the recent "Supermarkets: The tricks of the trade"
> > episode of "Tonight":
> >
> > A supermarket sells two kinds of wine, one for £ 3.79 (Brand A) and
> > another for £ 4.49 (Brand B), which differ only in quality. On
> > average, about two-thirds of customers buy Brand A and one-third buy
> > Brand B. Problem: Increase total turnover without cutting or raising
> > prices. Solution: Introduce a third and better kind of wine (Brand C)
> > selling at £ 9.99. It turns out that even though very few customers
> > will buy Brand C, about half of those who used to buy Brand A will
> > shift to Brand B, thereby increasing total turnover.
> >
> > http://www.itv.com/news/2016-01-21/s...trade-tonight/
>
> That is a tactic that is used for many things, I'm sure there is
> a name for it.
>


Hmmmm...in the bar and resto biz it's sometimes called "upselling"... ;-)

I visited Trader Joe's yesterday, and I noticed that they do this sort of thing very "subtly" - of course ensuring that you are getting "top value" for your money...all grocery stores do this to some extent.

Anyways, I went in looking for a bottle of their "$2.99 Chuck", but left with something two dollars more...

--
Best
Greg -->> "gullible"