On 2/20/2013 5:01 AM, jmcquown wrote:
> I'm a label reader. When I was at the grocery store yesterday I wanted
> to buy some Cheerios-like toasted oat cereal. I was standing there
> reading the ingredients labels. I had a box of Publix brand 'Toasted
> Oats' in one hand and a box of 'Cheerios' in the other.
>
> A woman had just reached for a box of Cheerios when she noticed me
> comparing ingredients. She asked is there much difference? Nope,
> they're the same. Except the Publix box of toasted oats contains 14 oz.
> and the Cheerios, 11 oz. And the box of Cheerios costs $2 more.
>
> I've been buying the store brand "cheerios" for years. They taste
> exactly the same to me. But I *do* check to see if they've changed
> ingredients from time to time. I don't eat a *lot* of dry cereal (what
> might go stale gets tossed out for the birds) but I like to have some on
> hand.
>
> Jill

My guess is that the house brands are likely made on the same production
line that makes the big name brands. Of course, that's merely my guess.
I used to buy the big bags of breakfast cereal but these days, the big
bags ain't so big. Bummers!