Interesting!
http://aht.seriouseats.com/archives/...ger-shoot.html
"McDonald's in Canada answers the question "Why does your food look
different in the advertising than what is in the store?" with this
short behind-the-scenes video of a burger photoshoot by Watt
International.
It's no surprise that the food stylist would pick the best-looking
McDonald's ingredients and construct the burger more meticulously than
McDonald's would in order to better show what's between the buns, but
it's still interesting to see."