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Steve Pope Steve Pope is offline
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Default New Olive Oil Boutique in Santa Cruz

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jcdill > wrote:

>On 30/11/10 8:00 AM, Steve Pope wrote:


>> What's misssing in America mostly is
>> valid marketing -- one can see 50 high-priced olive oils in a specialty
>> shop in the U.S. and only maybe 5 are remotely worth the price.


>The same thing can be said for a LOT of wine. There was a piece on NPR
>today about wine tasting. They took highly rated wines and asked a
>large number of experts to rate them and the ratings were all over the
>map. Even worse, they then snuck the same wines back in for another
>subsequent rating later with the same experts, and the experts would
>give the same wine a very different rating (sometimes higher, sometimes
>lower) on the subsequent tasting.


At least with EVOO, one can validly spend a minute sampling it and
obtain an opinion on how good it is. This is not possible for any
expert and any wine. Generally speaking tasting under a couple ounces
of a wine, in under a couple hours, develops no data or (in the opinion
of some writers) develops a bias towards "fruit bombs". Olive oil
does not evolve after you have opened the bottle. Different
flavor components do not ebb and flow. Nor does it matter what size
bottle it is coming out of.

Steve