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jcdill jcdill is offline
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Default New Olive Oil Boutique in Santa Cruz

On 30/11/10 8:00 AM, Steve Pope wrote:
> What's misssing in America mostly is
> valid marketing -- one can see 50 high-priced olive oils in a specialty
> shop in the U.S. and only maybe 5 are remotely worth the price.


The same thing can be said for a LOT of wine. There was a piece on NPR
today about wine tasting. They took highly rated wines and asked a
large number of experts to rate them and the ratings were all over the
map. Even worse, they then snuck the same wines back in for another
subsequent rating later with the same experts, and the experts would
give the same wine a very different rating (sometimes higher, sometimes
lower) on the subsequent tasting.

jc