On Fri, 18 Sep 2009 00:59:17 -0700, sf > wrote:

>
>Looking at one of my cooking magazines and came across an ad for King
>Arthur Flour. It both perplexed and amused me. The ad says....
>
>unbleached
>white whole wheat
>flour
>
>HUH? Whazzat mean? Sounds like something for everyone.

The wheat is white to begin with:

http://www.kingarthurflour.com/flour...eat-flour.html

Barry in Indy