fron the *new york times*:

Sugar Is Back on Food Labels, This Time as a Selling Point

By KIM SEVERSON
Published: March 20, 2009

Sugar, the nutritional pariah that dentists and dietitians have long
reviled, is enjoying a second act, dressed up as a natural, healthful
ingredient.

From the tomato sauce on a Pizza Hut pie called ´The Natural,¡ to the
just-released soda Pepsi Natural, some of the biggest players in the
American food business have started, in the last few months, replacing
high-fructose corn syrup with old-fashioned sugar.

ConAgra uses only sugar or honey in its new Healthy Choice All Natural
frozen entrees. Kraft Foods recently removed the corn sweetener from its
salad dressings, and is working on its Lunchables line of portable meals
and snacks.

The turnaround comes after three decades during which high-fructose corn
syrup had been gaining on sugar in the American diet. Consumption of the
two finally drew even in 2003, according to the Department of Agriculture.
Recently, though, the trend has reversed. Per capita, American adults ate
about 44 pounds of sugar in 2007, compared with about 40 pounds of
high-fructose corn syrup.

´Sugar was the old devil, and high-fructose corn syrup is the new devil,¡
said Marcia Mogelonsky, a senior analyst at Mintel International, a
market-research company.

(more at:

<http://www.nytimes.com/2009/03/21/dining/21sugar.html?_r=2&partner=rss&emc=rss>
)

your pal,
blake