I see that Fiji has a new advertising campaign that centers around the
"green" movement. They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. Also, their new tag
line is "every drop is green". This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.

Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"

Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be
initiated.

Do they really think all consumers are so stupid as to be convinced
Fiji is all good?

writes:

I see that Fiji has a new advertising campaign that centers around the
"green" movement. They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. Also, their new tag
line is "every drop is green". This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.

Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"

Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be
initiated.

Do they really think all consumers are so stupid as to be convinced
Fiji is all good?

I guess the premise of Fiji's advertising is that the company is doing
things with consumers' money that end up reducing airborne carbon. Of
course, that doesn't mean that a consumer who wants to fight global
warming couldn't invest the money more effectively.

I suppose that means, yes, they do think consumers are that stupid.

/Lew
---
Lew Perin /
http://www.panix.com/~perin/babelcarp.html
recent addition: Bian Jing Cha

so how is this enormous fuel guzzling machine truly "green"
That's right. What could be green about a water that's shipped from
such a long distance, packaged in plastic bottles that will take
centuries to biodegrade?
And what's wrong with local water? I always use a good source of local
water - sometimes straight from the source (like the tap), hahahaha.

wrote:
I see that Fiji has a new advertising campaign that centers around the
"green" movement. They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. Also, their new tag
line is "every drop is green". This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.

Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"

Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be
initiated.

Do they really think all consumers are so stupid as to be convinced
Fiji is all good?

Yes. And most consumers *are* that stupid. That's why advertising &
marketing works. Remember, human achievement is not accomplished by the
species as a whole, but by the contributions of a few unique
individuals. Most people are drones who plod through life accepting
everything that is fed them by society and the media, and rarely think
about the world around them. Of course this will attract and retain
consumers. And it's a brilliant marketing campaign for the time, even
though the premise is a complete and utter lie. That is what marketing
is all about...

--
HTTP://www.sushifaq.com/ The Sushi FAQ ...((((º
HTTP://www.sushifaq.com/sushiotaku/ The Sushi Otaku Blog
HTTP://www.sushifaq.com/sushiyapedia/ Sushi-Ya-Pedia Restaurant Finder
HTTP://www.theteafaq.com/ The Tea FAQ
HTTP://www.jerkyfaq.com/ The Jerky FAQ
HTTP://www.omega3faq.com/ The Omega 3 Fatty Acids FAQ

On Jul 23, 10:28*am, Warren wrote:
wrote:
I see that Fiji has a new advertising campaign that centers around the
"green" movement. *They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. *Also, their new tag
line is "every drop is green". *This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.

Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. *Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"

Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be
initiated.

Do they really think all consumers are so stupid as to be convinced
Fiji is all good?

Yes. And most consumers *are* that stupid. That's why advertising &
marketing works. Remember, human achievement is not accomplished by the
species as a whole, but by the contributions of a few unique
individuals. Most people are drones who plod through life accepting
everything that is fed them by society and the media, and rarely think
about the world around them. Of course this will attract and retain
consumers. And it's a brilliant marketing campaign for the time, even
though the premise is a complete and utter lie. That is what marketing
is all about...

--
HTTP://www.sushifaq.com/The Sushi FAQ *...((((º
HTTP://www.sushifaq.com/sushiotaku/The Sushi Otaku Blog
HTTP://www.sushifaq.com/sushiyapedia/Sushi-Ya-Pedia Restaurant Finder
HTTP://www.theteafaq.com/The Tea FAQ
HTTP://www.jerkyfaq.com/The Jerky FAQ
HTTP://www.omega3faq.com/The Omega 3 Fatty Acids FAQ- Hide quoted text -

- Show quoted text -

I agree with you that is how advertising and marketing work. But I
just feel like this campaign is so over the top transparent that it
actually makes me angry that they think no one will remember what they
are shipping and where it is coming from and a green raindrop makes it
all OK. I do not remeber having this gut reaction to a simple ad
before? Almost like I've been insulted personally.

wrote:
On Jul 23, 10:28 am, Warren wrote:
wrote:
I see that Fiji has a new advertising campaign that centers around the
"green" movement. They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. Also, their new tag
line is "every drop is green". This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.
Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"
Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be
initiated.
Do they really think all consumers are so stupid as to be convinced
Fiji is all good?
Yes. And most consumers *are* that stupid. That's why advertising &
marketing works. Remember, human achievement is not accomplished by the
species as a whole, but by the contributions of a few unique
individuals. Most people are drones who plod through life accepting
everything that is fed them by society and the media, and rarely think
about the world around them. Of course this will attract and retain
consumers. And it's a brilliant marketing campaign for the time, even
though the premise is a complete and utter lie. That is what marketing
is all about...

--
HTTP://www.sushifaq.com/The Sushi FAQ ...((((º
HTTP://www.sushifaq.com/sushiotaku/The Sushi Otaku Blog
HTTP://www.sushifaq.com/sushiyapedia/Sushi-Ya-Pedia Restaurant Finder
HTTP://www.theteafaq.com/The Tea FAQ
HTTP://www.jerkyfaq.com/The Jerky FAQ
HTTP://www.omega3faq.com/The Omega 3 Fatty Acids FAQ- Hide quoted text -

- Show quoted text -

I agree with you that is how advertising and marketing work. But I
just feel like this campaign is so over the top transparent that it
actually makes me angry that they think no one will remember what they
are shipping and where it is coming from and a green raindrop makes it
all OK. I do not remeber having this gut reaction to a simple ad
before? Almost like I've been insulted personally.

Ha! yep, i understand and agree. It's pretty idiotic. But, and sorry to
repeat myself, people are stupid. They *don't* think about this stuff.
Look at the state of the world today and you can see that if humans
actually gave a damn about anything then all these horrible situations
around the world would not exist. But they don't, and the few of us who
do care can't fix things ourselves. So drink up! Pretend all is well
like everyone else! Because Fiji Water Company LLC signed a 100 year
deal with the Island to bottle it's water, so there are plenty more of
these campaigns to come. *sigh*

--
HTTP://www.sushifaq.com/ The Sushi FAQ ...((((º
HTTP://www.sushifaq.com/sushiotaku/ The Sushi Otaku Blog
HTTP://www.sushifaq.com/sushiyapedia/ Sushi-Ya-Pedia Restaurant Finder
HTTP://www.theteafaq.com/ The Tea FAQ
HTTP://www.jerkyfaq.com/ The Jerky FAQ
HTTP://www.omega3faq.com/ The Omega 3 Fatty Acids FAQ

Warren wrote:
wrote:
On Jul 23, 10:28 am, Warren wrote:
wrote:
I see that Fiji has a new advertising campaign that centers around the
"green" movement. They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. Also, their new tag
line is "every drop is green". This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.
Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"
Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be
initiated.
Do they really think all consumers are so stupid as to be convinced
Fiji is all good?
Yes. And most consumers *are* that stupid. That's why advertising &
marketing works. Remember, human achievement is not accomplished by the
species as a whole, but by the contributions of a few unique
individuals. Most people are drones who plod through life accepting
everything that is fed them by society and the media, and rarely think
about the world around them. Of course this will attract and retain
consumers. And it's a brilliant marketing campaign for the time, even
though the premise is a complete and utter lie. That is what marketing
is all about...

--
HTTP://www.sushifaq.com/The Sushi FAQ ...((((º
HTTP://www.sushifaq.com/sushiotaku/The Sushi Otaku Blog
HTTP://www.sushifaq.com/sushiyapedia/Sushi-Ya-Pedia Restaurant Finder
HTTP://www.theteafaq.com/The Tea FAQ
HTTP://www.jerkyfaq.com/The Jerky FAQ
HTTP://www.omega3faq.com/The Omega 3 Fatty Acids FAQ- Hide quoted text -

- Show quoted text -

I agree with you that is how advertising and marketing work. But I
just feel like this campaign is so over the top transparent that it
actually makes me angry that they think no one will remember what they
are shipping and where it is coming from and a green raindrop makes it
all OK. I do not remeber having this gut reaction to a simple ad
before? Almost like I've been insulted personally.

Ha! yep, i understand and agree. It's pretty idiotic. and sorry to
repeat myself, people are stupid. They *don't* think about this stuff.
Look at the state of the world today and you can see that if humans
actually gave a damn about anything then all these horrible situations
around the world would not exist. But they don't, and the few of us who
do care can't fix things ourselves. So drink up! Pretend all is well
like everyone else! Because Fiji Water Company LLC signed a 100 year
deal with the Island to bottle it's water, so there are plenty more of
these campaigns to come. *sigh*

Ha Ha... and look what I came across just now coincidentally while
reading some news:
http://www.terrachoice.com/Home/Six%...e%20Six%20Sins



--
HTTP://www.sushifaq.com/ The Sushi FAQ ...((((º
HTTP://www.sushifaq.com/sushiotaku/ The Sushi Otaku Blog
HTTP://www.sushifaq.com/sushiyapedia/ Sushi-Ya-Pedia Restaurant Finder
HTTP://www.theteafaq.com/ The Tea FAQ
HTTP://www.jerkyfaq.com/ The Jerky FAQ
HTTP://www.omega3faq.com/ The Omega 3 Fatty Acids FAQ

On Jul 23, 1:02*pm, Warren wrote:
Warren wrote:
wrote:
On Jul 23, 10:28 am, Warren wrote:
wrote:
I see that Fiji has a new advertising campaign that centers around the
"green" movement. *They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. *Also, their new tag
line is "every drop is green". *This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.
Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. *Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"
Also, when I hear "every drop is green", I immediately think "Oh . .

writes:

I agree with you that is how advertising and marketing work. But I
just feel like this campaign is so over the top transparent that it
actually makes me angry that they think no one will remember what they
are shipping and where it is coming from and a green raindrop makes it
all OK. I do not remeber having this gut reaction to a simple ad
before? Almost like I've been insulted personally.

Whoever even considers green and "bottled water" together bar dichotemy
ought to retake Common Sense 101.

Green Advertising in general is just another way of appealing to the
already extant hypocrisy of a people consumed with reactionism.

Aaron Hsu

--
+++++++++++++++ ((lambda (x) (x x)) (lambda (x) (x x))) +++++++++++++++
Email: | WWW: http://www.sacrideo.us
Scheme Programming is subtle; subtlety can be hard.
++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++

I don't think I've agreed more with an RFDT posting in quite a while.
It's also timely; I just read an article in Technology Review which
shows that the average US resident is responsible for 20 metric tons
of CO2 emissions annually. Compare that to 4 metric tons as the
worldwide average (US included). Even a homeless person in the US is
responsible for 8.5 metric tons per year!

I've long been an opponent of bottled water. Much has been written
about the phenomenon, so I won't repeat it here. My objections are
along the lines stated he the environmental cost of shipping heavy
bottles of water around the globe is ludicrous. I make a point of
"ordering" tap water (or "ice water" as it's referred to in many
places; gives it more cache) over bottled water when I eat out. In Las
Vegas I will usually order a round of "Lake Mead's finest".

The bright side is the emergence of "localvores". While it's nice to
be able to eat any fresh food year-round, with modern preservation
methods we can still enjoy most out-of-season foods in some form.
We've had the luxury of eating tomatoes (albeit mealy and flavorless)
in winter; let's get back to seasonal produce that we can appreciate.
I believe we would appreciate and enjoy particular foods more if we
couldn't have them for part of the year.

Also, I'm glad to see I'm not the only one who thinks that people are
stupid. Present company excepted.

Alan

I do drink bottled water quite simply because it
tastes much better. My preference in regards to
taste of water is: Poland spring .5L bottles
Poland spring 5Gal Fiji, Evian, etc filtered
water unfiltered tap.

On the other hand I don't have a car so I don't
create co2 by driving one and I don't fly airplane
for vacations, and I don't eat meat which is more
costly environmentally than vegetarian food.
So, it's a matter of comparing the total co2
and other pollution that your lifestyle leads
to. What is the co2 cost of one 4-hour car
ride vs. shipment of spring water first by
train and then by truck? What is the cost of
one airplane roundtrip compared to shipment of
bottled water from Poland Springs to NYC?

You also have to consider indirect costs. Many
people will buy a bottle of water instead of
buying some other type of bottled drink. Other
drinks are more co2-costly because they still
contain water that has to be shipped, and other
ingredients have to be processed, too.

Another way to look at indirect costs is that
drinking water instead of other beverages can
improve health, and health services are co2-costly
as well, because hospitals have to be built,
doctors and nurses have to drive to medical
schools, then drive to their place of work,
medical equipment has to be manufactured. If
people have a choice of drinking the best tasting
bottled water vs. tap water, they may choose to
drink something else entirely if tap water does
not taste good, out of misguided care for
environment, and end up doing far greater
environmental damage.

I don't see why shipping bottled water has to be
so costly. It should be shipped by train from
source and bottled in every large city, and then
shipped in diesel trucks. Certainly more costly
than tap water but less costly than pretty much
any other drink.

I only drink water and tea made with spring water
- I want my water to taste good. Tap and filtered
water most definitely do not.

I'll agree, though, that buying Fiji and Evian is
silly, they taste worse than Poland Spring
(especially Evian!), and are more costly to ship.
But railing against them is pointless without
some hard numbers comparing their use vs.
other common co2-heavy expenses, e.g.
manufacture of a car, of home electronics,
driving a car, raising cattle for meat, running
an air conditioner, heating, etc etc.

On 2008-07-24, Alan wrote:

I don't think I've agreed more with an RFDT posting in quite a while.
It's also timely; I just read an article in Technology Review which
shows that the average US resident is responsible for 20 metric tons
of CO2 emissions annually. Compare that to 4 metric tons as the
worldwide average (US included). Even a homeless person in the US is
responsible for 8.5 metric tons per year!

I've long been an opponent of bottled water. Much has been written
about the phenomenon, so I won't repeat it here. My objections are
along the lines stated he the environmental cost of shipping heavy
bottles of water around the globe is ludicrous.

soapbox

I don't know the exact numbers, but I'd be willing to get that giving up
meat would have a much greater impact on one's carbon footprint than
giving up bottled water. I am kind of doubting that bottled water
(rather than food production, energy costs, and personal transportation)
plays a huge role in US citizens' carbon footprints.

/soapbox

I do try to use a mixture of filtered water and bottled rather than only
bottled water (and sometimes I'll even just use filtered), but I find
that filtered water is usually either *too* filtered (i.e., doesn't have
enough mineral content to make good tea), or else isn't filtered enough
(off-tastes, flouride, etc.). I think I'm actually more picky about the
water that I use for tea than I am for the water I drink or cook with.

Some folks here have had good luck with re-mineralizing RO-filtered
water.

I grew up drinking tap water (the tap water where I grew up is great),
but the (unfiltered) tap water here in Southern California, while safe
to drink and not anywhere near as bad-tasting as the tap water in, say,
Shanghai, is not very delicious.

w

Fiji and Evian ... taste worse than Poland Spring
(especially Evian!)

really?!

i was just about to buy some of those 'special' brands to see if they
make my tea better
(if i'd taste any difference that is)

On Jul 25, 1:43*am, SN wrote:
Fiji and Evian ... taste worse than Poland Spring
(especially Evian!)

really?!

i was just about to buy some of those 'special' brands to see if they
make my tea better
(if i'd taste any difference that is)

IMHO for tea it doesn't matter what
brand you use, as long as the
water doesn't smell like plastic. But
spring water based tea tastes a lot
better to me than one made with
filtered water. I didn't try bottled
filtered water, though, maybe it's
filtered more thoroughly. I get
poland spring water in bulk so
filtered bottled water would not be
any cheaper.

Will Yardley wrote:
On 2008-07-24, Alan wrote:

I don't think I've agreed more with an RFDT posting in quite a while.
It's also timely; I just read an article in Technology Review which
shows that the average US resident is responsible for 20 metric tons
of CO2 emissions annually. Compare that to 4 metric tons as the
worldwide average (US included). Even a homeless person in the US is
responsible for 8.5 metric tons per year!

I've long been an opponent of bottled water. Much has been written
about the phenomenon, so I won't repeat it here. My objections are
along the lines stated he the environmental cost of shipping heavy
bottles of water around the globe is ludicrous.

soapbox

I don't know the exact numbers, but I'd be willing to get that giving up
meat would have a much greater impact on one's carbon footprint than
giving up bottled water. I am kind of doubting that bottled water
(rather than food production, energy costs, and personal transportation)
plays a huge role in US citizens' carbon footprints.

/soapbox

I do try to use a mixture of filtered water and bottled rather than only
bottled water (and sometimes I'll even just use filtered), but I find
that filtered water is usually either *too* filtered (i.e., doesn't have
enough mineral content to make good tea), or else isn't filtered enough
(off-tastes, flouride, etc.). I think I'm actually more picky about the
water that I use for tea than I am for the water I drink or cook with.

Some folks here have had good luck with re-mineralizing RO-filtered
water.

I grew up drinking tap water (the tap water where I grew up is great),
but the (unfiltered) tap water here in Southern California, while safe
to drink and not anywhere near as bad-tasting as the tap water in, say,
Shanghai, is not very delicious.

w


Perhaps the issue is that bottled water is an *unneeded* addition to the
carbon footprint of our species. That's how I see it. I drink bottled
water on road trips, camping, etc, but never just day to day. I see it
having it's place, but to market it as "green" is just plain misleading
IMHO.

--
HTTP://www.sushifaq.com/ The Sushi FAQ ...((((º
HTTP://www.sushifaq.com/sushiotaku/ The Sushi Otaku Blog
HTTP://www.sushifaq.com/sushiyapedia/ Sushi-Ya-Pedia Restaurant Finder
HTTP://www.theteafaq.com/ The Tea FAQ
HTTP://www.jerkyfaq.com/ The Jerky FAQ
HTTP://www.omega3faq.com/ The Omega 3 Fatty Acids FAQ