http://www.latimes.com/news/opinion/...nion-rightrail

Enshrine This Burger
If the site of the first McDonald's is commemorated, why not In-N-Out?

By Mark Kendall

September 5, 2006

BACK IN MY '80s high school days, In-N-Out Burger hadn't yet reached
our semirural Santa Clarita Valley, north of Los Angeles. So during
lunch period we would do the Double-Double dash - speed 10 miles to
the real Valley in San Fernando to wolf down one of those mysteriously
perfect twin-patty burgers before hustling back for class.

Today, these hunter-gatherer adventures are no more. In-N-Out has more
than 200 locations; three in no-longer-rural Santa Clarita alone. You
can down a Double-Double in Las Vegas, Phoenix or even - this hurts
- San Francisco. The family-owned chain has been successful enough to
spawn a famous commercial jingle, earn several loving write-ups in the
New York Times and have its burgers served to A-list celebs at swanky
post-Oscar parties.

The great taste hasn't changed, but the mystique that inspired our
carnivorous cross-valley quests sure has. The earlier, spartan
drive-throughs, which once kept us at arm's length, a sheet of glass
sealing off the inner sanctum where clean-cut workers frenetically
packed the grill with meat patties, has given way to brightly lighted
indoor seating no different from the national fast-food chains. The
fabled secret menu, for years passed around solely by word of mouth,
giving those of us in the know an easy way to separate the true
In-N-Out fan - and true Southern Californian - from the wannabes
.... well, the Web ended all that.

How can we preserve that vanishing sense of wonder while giving proper
respect to the important role In-N-Out has played in postwar SoCal
culture? An idea came to me a few months back while driving on the 10
Freeway, when I glimpsed a well-worn yellow-arrow sign, bearing a
quaint pre-digital clock.

It was there, in Baldwin Park, where Harry and Esther Snyder started it
all back in 1948, according to the company's website. (The original
hamburger stand was demolished when the 10 Freeway came through; this
site was its replacement.)

The old store, though, has been closed and gated off since 2004,
replaced by a much snazzier restaurant just on the other side of the
freeway at the same Francisquito Avenue exit. Next door stands the
two-story "In-N-Out University" managerial training center and company
store, selling such items as ski caps and beach towels emblazoned with
the chain's name.

Company honchos have told the San Gabriel Valley Tribune that they plan
to preserve the building, and there was even talk of a museum, but I
envision something more - a full-blown In-N-Out shrine. We don't do a
good job commemorating the innovative fast-food chains that Southern
California has unleashed on the world. Carl's Jr. launched from
Anaheim; Jack in the Box sprang out of San Diego. Del Taco first heated
up the fast-food scene in the desert outskirts of Barstow; Taco Bell's
Glen Bell got his start selling hot dogs in San Bernardino, the same
city that gave us McDonald's.

At least the site of the original Mickey D's is now commemorated,
though not by the company itself. Fast-food entrepreneur Albert Okura,
who operates the local Juan Pollo rotisserie chicken chain, owns the
building and uses it to house his corporate offices and an unofficial
McDonald's museum. Okura dreams that his chain, which has more than 30
units, will someday become the world's largest. "That's my destiny," he
says.

If the birthplace of mundane McDonald's can nurture dreams, just think
what inspirational powers would be unlocked by an In-N-Out shrine. It
could be old-fashioned, like the chain, with folksy docents serving up
homespun stories. Or maybe actors would earnestly re-create the early
days, when the Snyders and original business partner Charles Noddin
endured "cold, smoggy nights" as they sold 2,000 burgers their first
month, according to the book "The Heritage of Baldwin Park." Or maybe
it could be fully 21st century, with touch-screens, animatronics and an
interactive grill "experience." Either way, I can see buses shuttling
tourists between store No. 1 and the San Gabriel Valley's other great
attraction, the giant drive-through Donut Hole in nearby La Puente.

When I contacted In-N-Out's marketing department with a few questions
(which they requested in writing), the replies were terse. "We don't
have any plans for the closed store #1," wrote spokeswoman Michelle
Guzman.

She had served up a riddle. I pondered her enigmatic answer.

It came to me. Just look at the simple menu of burgers, shakes and
fries. The In-N-Out folks are masters of minimalism. What if they
skipped the bric-a-brac and gimmicks and just let the old store slide
into a mysterious ruin? Keep the grill's pilot light burning in an
eternal flame. Keep the cult following alive.

As the decades pass and In-N-Out's empire envelops the globe, burger
lovers would come from far and wide to glimpse this intriguing roadside
relic, an American Parthenon, summoning all the grandeur of Ancient
Grease.

-------------------

MARK KENDALL wrote the "Fast Food Dude" column for the Riverside
Press-Enterprise from 2001 to 2004.

In article .com, "Joe
Gillis" wrote:

http://www.latimes.com/news/opinion/...nion-rightrail

Enshrine This Burger
If the site of the first McDonald's is commemorated, why not In-N-Out?

By Mark Kendall

September 5, 2006

BACK IN MY '80s high school days, In-N-Out Burger hadn't yet reached
our semirural Santa Clarita Valley, north of Los Angeles. So during
lunch period we would do the Double-Double dash - speed 10 miles to
the real Valley in San Fernando to wolf down one of those mysteriously
perfect twin-patty burgers before hustling back for class.

Joe,

Did you ever eat at the Backwoods Inn on old Hwy 14?

[snip]

--
charles

Ha! Check out this pictu

http://www.route-66.com/mcdonalds/images/1948-A.jpg

Looks like they edged out a BBQ joint!

Ned Buntline wrote:

Ha! Check out this pictu

http://www.route-66.com/mcdonalds/images/1948-A.jpg

Looks like they edged out a BBQ joint!



"None sold -- yet."


Dana

On Wed, 06 Sep 2006 01:49:15 GMT, "Ned Buntline"
wrote:

Ha! Check out this pictu

http://www.route-66.com/mcdonalds/images/1948-A.jpg

Looks like they edged out a BBQ joint!

That was their previous endeavor at the same location.

Boy did you open the gate, but WHAT IS AN IN-N-OUT BURGER??? I live in
the 4th largest city in the nation and we have never heard of it.

Joe Gillis wrote:
http://www.latimes.com/news/opinion/...nion-rightrail

Enshrine This Burger
If the site of the first McDonald's is commemorated, why not In-N-Out?

By Mark Kendall

September 5, 2006

BACK IN MY '80s high school days, In-N-Out Burger hadn't yet reached
our semirural Santa Clarita Valley, north of Los Angeles. So during
lunch period we would do the Double-Double dash - speed 10 miles to
the real Valley in San Fernando to wolf down one of those mysteriously
perfect twin-patty burgers before hustling back for class.

Today, these hunter-gatherer adventures are no more. In-N-Out has more
than 200 locations; three in no-longer-rural Santa Clarita alone. You
can down a Double-Double in Las Vegas, Phoenix or even - this hurts
- San Francisco. The family-owned chain has been successful enough to
spawn a famous commercial jingle, earn several loving write-ups in the
New York Times and have its burgers served to A-list celebs at swanky
post-Oscar parties.

The great taste hasn't changed, but the mystique that inspired our
carnivorous cross-valley quests sure has. The earlier, spartan
drive-throughs, which once kept us at arm's length, a sheet of glass
sealing off the inner sanctum where clean-cut workers frenetically
packed the grill with meat patties, has given way to brightly lighted
indoor seating no different from the national fast-food chains. The
fabled secret menu, for years passed around solely by word of mouth,
giving those of us in the know an easy way to separate the true
In-N-Out fan - and true Southern Californian - from the wannabes
... well, the Web ended all that.

How can we preserve that vanishing sense of wonder while giving proper
respect to the important role In-N-Out has played in postwar SoCal
culture? An idea came to me a few months back while driving on the 10
Freeway, when I glimpsed a well-worn yellow-arrow sign, bearing a
quaint pre-digital clock.

It was there, in Baldwin Park, where Harry and Esther Snyder started it
all back in 1948, according to the company's website. (The original
hamburger stand was demolished when the 10 Freeway came through; this
site was its replacement.)

The old store, though, has been closed and gated off since 2004,
replaced by a much snazzier restaurant just on the other side of the
freeway at the same Francisquito Avenue exit. Next door stands the
two-story "In-N-Out University" managerial training center and company
store, selling such items as ski caps and beach towels emblazoned with
the chain's name.

Company honchos have told the San Gabriel Valley Tribune that they plan
to preserve the building, and there was even talk of a museum, but I
envision something more - a full-blown In-N-Out shrine. We don't do a
good job commemorating the innovative fast-food chains that Southern
California has unleashed on the world. Carl's Jr. launched from
Anaheim; Jack in the Box sprang out of San Diego. Del Taco first heated
up the fast-food scene in the desert outskirts of Barstow; Taco Bell's
Glen Bell got his start selling hot dogs in San Bernardino, the same
city that gave us McDonald's.

At least the site of the original Mickey D's is now commemorated,
though not by the company itself. Fast-food entrepreneur Albert Okura,
who operates the local Juan Pollo rotisserie chicken chain, owns the
building and uses it to house his corporate offices and an unofficial
McDonald's museum. Okura dreams that his chain, which has more than 30
units, will someday become the world's largest. "That's my destiny," he
says.

If the birthplace of mundane McDonald's can nurture dreams, just think
what inspirational powers would be unlocked by an In-N-Out shrine. It
could be old-fashioned, like the chain, with folksy docents serving up
homespun stories. Or maybe actors would earnestly re-create the early
days, when the Snyders and original business partner Charles Noddin
endured "cold, smoggy nights" as they sold 2,000 burgers their first
month, according to the book "The Heritage of Baldwin Park." Or maybe
it could be fully 21st century, with touch-screens, animatronics and an
interactive grill "experience." Either way, I can see buses shuttling
tourists between store No. 1 and the San Gabriel Valley's other great
attraction, the giant drive-through Donut Hole in nearby La Puente.

When I contacted In-N-Out's marketing department with a few questions
(which they requested in writing), the replies were terse. "We don't
have any plans for the closed store #1," wrote spokeswoman Michelle
Guzman.

She had served up a riddle. I pondered her enigmatic answer.

It came to me. Just look at the simple menu of burgers, shakes and
fries. The In-N-Out folks are masters of minimalism. What if they
skipped the bric-a-brac and gimmicks and just let the old store slide
into a mysterious ruin? Keep the grill's pilot light burning in an
eternal flame. Keep the cult following alive.

As the decades pass and In-N-Out's empire envelops the globe, burger
lovers would come from far and wide to glimpse this intriguing roadside
relic, an American Parthenon, summoning all the grandeur of Ancient
Grease.

-------------------

MARK KENDALL wrote the "Fast Food Dude" column for the Riverside
Press-Enterprise from 2001 to 2004.

On Wed, 13 Sep 2006 13:33:28 GMT, Glenn wrote:

Boy did you open the gate, but WHAT IS AN IN-N-OUT BURGER??? I live in
the 4th largest city in the nation and we have never heard of it.

Google on "Animal 57" for the whole story.

--
If we could live without passion maybe we'd know some kind of peace, but we
would be hollow. Empty rooms, shuttered and dank. Without passion we'd be truly dead.
--David Boreanaz as Angel in "Buffy The Vampire Slayer"

Glenn wrote:
Boy did you open the gate, but WHAT IS AN IN-N-OUT BURGER??? I live in
the 4th largest city in the nation and we have never heard of it.

The best fast burger chain, family owned, still limited to SoCal with a
few outcroppings in Nevada and AZ. The well-known foodie Paris Hilton,
who once did a tv add for a different burger chain, was arrested
recently for driving erratically, which turned out to be DUI, and her
excuse was that she was just so hungry she was hurrying to an In-N-Out
Burger. -aem

"aem" wrote

The well-known foodie Paris Hilton,
who once did a tv add for a different burger chain, was arrested
recently for driving erratically, which turned out to be DUI, and her
excuse was that she was just so hungry she was hurrying to an In-N-Out
Burger.

Heh, she probably should have had more to eat when she
went out to dinner with her sister, earlier.

nancy

aem wrote:
Glenn wrote:
Boy did you open the gate, but WHAT IS AN IN-N-OUT BURGER??? I live in
the 4th largest city in the nation and we have never heard of it.

The best fast burger chain, family owned, still limited to SoCal with a
few outcroppings in Nevada and AZ.

Let us re-phrase that... "The most trendy fast burger chain". Due to
overall popularity, profitability and gross numbers McDonalds should be
considered the best.

As far as taste, I admit the In and Out is a "tasty burger" but in LA
there are many small joints owned by Greeks, Arabs and other immigrants
that would kick ass on most in and out burgers.

aem wrote:
Glenn wrote:
Boy did you open the gate, but WHAT IS AN IN-N-OUT BURGER??? I live in
the 4th largest city in the nation and we have never heard of it.

The best fast burger chain, family owned, still limited to SoCal with a
few outcroppings in Nevada and AZ.


Semi-famous for using cups and burger wrappers marked (inobtrusively)
with Bible citations.

Sonoran Dude wrote:
As far as taste, I admit the In and Out is a "tasty burger" but in LA
there are many small joints owned by Greeks, Arabs and other immigrants
that would kick ass on most in and out burgers.

This reminds me of that burger joint in LA on Santa Monica Blvd. at
Robertson. Can't remember the name of the place but the burgers they
sold were fantastically tasty!

Wayno
http://www.nstmyosenji.org

Sonoran Dude wrote:
aem wrote:

The best fast burger chain, family owned, still limited to SoCal with a
few outcroppings in Nevada and AZ.

Let us re-phrase that... "The most trendy fast burger chain". Due to
overall popularity, profitability and gross numbers McDonalds should be
considered the best.

As far as taste, I admit the In and Out is a "tasty burger" but in LA
there are many small joints owned by Greeks, Arabs and other immigrants
that would kick ass on most in and out burgers.

When I say "best chain" I mean the chain where I willingly will eat
from time to time. When it comes to burgers In-N-Out is actually the
only chain I patronize. Other chains may do bigger grosses but they're
not "good," let alone "best." Certainly there are innumerable small
non-chain joints, some of which may make tasty burgers, but many of
them make lousy burgers, too. Sometimes you enjoy the uncertain hunt,
other times you want the certainty of the chain product.

As to the other poster's comment about (unobtrusive) biblical phrases
on the paper wrappings, they are just as easy to ignore as fortune
cookies and astrological fortune telling that you might find elsewhere.
Perhaps less useful, but that's a thread for some other group. -aem

On 13 Sep 2006 15:46:44 -0700, "aem" wrote:

As to the other poster's comment about (unobtrusive) biblical phrases
on the paper wrappings, they are just as easy to ignore as fortune
cookies and astrological fortune telling that you might find elsewhere.
Perhaps less useful, but that's a thread for some other group.

You're probably right about the fortune cookies being less useful.
Difficult to wrap a hamburger in them, that's for sure.

--
If we could live without passion maybe we'd know some kind of peace, but we
would be hollow. Empty rooms, shuttered and dank. Without passion we'd be truly dead.
--David Boreanaz as Angel in "Buffy The Vampire Slayer"

"Glenn" wrote in message
. ..
Boy did you open the gate, but WHAT IS AN IN-N-OUT BURGER??? I live in
the 4th largest city in the nation and we have never heard of it.


Big out west. OK, but not anything to brag about.