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It looks like an umlaut, and walks like an umlaut, but...



 
 
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Old 21-04-2006, 03:34 AM posted to alt.usage.german,ne.food,alt.religion.kibology,rec.food.cooking,alt.radio.broadcasting
barbara@bookpro.com
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Posts: 234
Default It looks like an umlaut, and walks like an umlaut, but...

On Thu, 20 Apr 2006 12:55:45 -0400, Chris McGonnell
wrote:

On Thu, 20 Apr 2006 15:01:36 +0100, Adam Funk wrote:

...it's just two dots!

http://www.theregister.co.uk/2006/04...umlaut_ruling/

-- The company behind Moben Kitchens is not German, it is based
-- on an industrial estate near Manchester --- and its Möben
-- trademark, which appears to include an umlaut, does not
-- mislead consumers, according to a ruling by the UK's
-- advertising watchdog today.
...
-- Moben said 'Möben'has been a registered trademark since
-- 1977. It denies trying to boost its credibility with an
-- umlaut. Rather, it has argued that the dots are an artistic
-- device and that any resemblance with an umlaut is
-- coincidental. The dots appear on its signs but not in text
-- in its ads or in the text of its website.


What next? That there Hagen-Dasz is sekritly made in New Jersey? Oh,
the Teutonicity of it all! And why does an umlaut bestow instant class
to companies making a kitchen or ice cream?


Sounds like the daft idea of someone with all the reasoning power and
marketing ability of Doug "Ivory Tower" Kanter.

BW
 




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