Well, none of the beers listed as being the "Top Performing" are ones
I drink, so I guess I judge a beer's "performance" somewhat differently
than the "enterprise market information solutions for the consumer
packaged goods" geeks do.

Still an amusing article, if nothing else (I love the Top Ten New Brands).

http://biz.yahoo.com/bw/060317/20060317005356.html?.v=1

Interesting article. I'm posting this to my blog.

However, I'm wondering what the criteria is for being a beer. I
wouldn't classify the majority of the top ten beer brands as beers.
Only Budweiser Select and Heineken Premium Light Lager are beers. I
don't know what #8 B E is. The rest are really all malt drinks or
fizzy, fruity beverages.

--
Mike
http://daysthatendiny.com

Oh, and Becks Light. I still don't know what B E is, though.

wrote in message
oups.com...
Interesting article. I'm posting this to my blog.

However, I'm wondering what the criteria is for being a beer. I
wouldn't classify the majority of the top ten beer brands as beers.
Only Budweiser Select and Heineken Premium Light Lager are beers. I
don't know what #8 B E is. The rest are really all malt drinks or
fizzy, fruity beverages.

Y'know, Mike, when I first read your post, I thought "Effin' beer snob."
Then I remembered what was on that list -- Mike's Hard and Smirnoff Twisted
V -- and I realized I owed you an apology. You're completely right. That
ain't beer nohow.

--
Lew Bryson

"As for talking shit in this NG, Lew, you're the undisputed king, and
that's no SHITE." -- Bob Skilnik, 1/31/02

www.lewbryson.com

wrote:

Interesting article. I'm posting this to my blog.

However, I'm wondering what the criteria is for being a beer. --SNIP-- The rest are really all malt drinks


I think you just answered your own question- they're including all "malt
beverages"- drinks that are "made" (not necessarily "brewed" g) in a
brewery using a malt base and are legally allowed to be marketed in most
US states along side beer (and taking up precious shelf space, too,
goddammit!).


wrote:

I don't know what #8 B E is.

I wondered that, too- maybe a typo? Looked around the 'net and found the same article on the IRI site-
http://us.infores.com/page/news/pr?m...ngle&pr_id=130

BUT it had the same "typo" or brand. Kinda sad when one of the Top Ten New Beer Brands isn't even recognized by beer drinkers (altho' I guess most of us don't linger long in the "malternative" section of the store). There's a link for more info- somebody wanna write
"Dan Wandel at "? (Note- if he offers to meet with you and discuss the article over "a beer or two"- DON'T GO!).

Oh, and Becks Light. I still don't know what B E is, though.

B E is most likely "B to the E", that Anheuser Busch wacky marketing
abortion that was supposed to take all the business from the club kids
who like to mix Red Bull & vodka.

http://www.epinions.com/content_166529437316

_Randal

" wrote in
oups.com:

Yeah, that was a typo on my part. I meant to say "top ten
new brands",

A typo is "your" v. "you're." Or "wine" v. "whine". Or...
You said nothing at all about "top ten new brands." Nothing
at all. Not a typo.

though I'd say many of the top 30 brands
barely qualify as beers.

Name them, please.

Yes, I can be an "effin' beer
snob",

"****ing"? Do you mean "****ing"? Are you a ****ing beer
snob?

though I admit that I was drinking Heineken from keg
cans last night.

Point to, um, you.

It does appear that B E is AB's B^E. I suppose my fervent
use of TiVo has left me unexposed to most of their
marketing.

Huh?

Without anything to back up what I'm saying,

Agreed. You have nothing.

I
feel like this could be a dismal failure for them.

Huh?

I have
yet to see anyone drink it.

Huh?

AB does have some promising
stuff coming out,

No, they don't. Didn't. Not. They tried this with Elk
Mountain and then they realized it's all about making money,
which is fine. No different from the two-man startup in,
say, Portland. But I am firmly in the if-they/Bud-didn't-
advertize-like-crazey-no-one-would-buy-it camp.

though. For example, I tried their new
Wild Blue at a beer fest and sheepishly admit that I really
liked it and went back for seconds.

Why sheepishly? You're a self-proclaimed beer snob. Let us
know why Wild Blue is worth our sheepish/gruding admiration.


Scott Kaczorowski
Long Beach, CA