CHIPPEWA FALLS, Wisc.-- The Jacob Leinenkugel Brewery, the leading craft
brewer in the upper Midwest, is adding spice to the holidays with the launch
of its newest seasonal brew, Leinenkugel's Apple Spice. The adventurous
flavor of apples and cinnamon is a first-time combination for the
138-year-old craft brewer, and its hot or cold serving option also marks a
first for Leinenkugel's.

"Leinenkugel's is entering exciting new territory with Apple Spice," said
Jake Leinenkugel, president of the Jacob Leinenkugel Brewing Company.
"Whether folks want to heat it up for special occasions or simply serve it
cold, there are festive and flavorful options. We're sure that Apple Spice
will be a fan favorite at holiday gatherings."

Leinenkugel's Apple Spice is carefully brewed using only the finest malted
wheat and barley from the Red River Valley. Leinie's brewmasters blend by
hand fresh apples and just a hint of cinnamon spice. Lightly hopped and
well-balanced, Leinenkugel's Apple Spice is refreshingly drinkable warm or
cold. Other facts to note (amounts per batch; one batch equivalent to 165
barrels):
- Over 2,000 pounds of apples - that's "a ton" of apples!
- 50 pounds of cinnamon used as a spice
- 60 pounds of real Wisconsin Honey
- Malted wheat in addition to malted barley

To introduce the new brew, Leinenkugel's will be hosting launch parties in
Milwaukee, Chicago and Minneapolis in early November. In addition to
sampling the new beer, the events will feature harvest-style activities such
as apple bobbing and an apple bean-bag toss, and appearances by
fifth-generation brew brothers, Jake, Dick and John Leinenkugel.

Apple Spice hits store shelves November 1, and will be available throughout
the holiday season until December 31.

Leinenkugel's, brewed in Chippewa Falls, is a leading craft brewer in the
upper Midwest. Leinenkugel's year-round offerings include Original, Light,
Honey Weiss, Leinie's Red, Creamy Dark, Northwoods Lager and Amber Light. In
addition, Leinenkugel's offers four limited-release beers including Big Butt
Doppelbock, Leinenkugel's Oktoberfest, summertime favorite Leinenkugel's
Berry Weiss and the newly released Apple Spice. For more information on the
rich history of Leinenkugel's, visit www.leinie.com.


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Jason Alstrom
Co-Founder / BeerAdvocate

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