I think it's a good summer beer but I have no idea how they can get
away charging a premium price for it. It's just not that special and I
doubt if the brewing process is either.

grifty wrote:
I think it's a good summer beer but I have no idea how they can get
away charging a premium price for it. It's just not that special and I
doubt if the brewing process is either.

The same reason Corona all of a sudden got cachet
several years back: marketing, pure and simple.
--
Joel Plutchak "Never argue with a fool; people watching might not
plutchak at [...] be able to tell the difference." (author unknown)

grifty a écrit :

I think it's a good summer beer but I have no idea how they can get
away charging a premium price for it. It's just not that special and I
doubt if the brewing process is either.


Well, in brewery doublespeak "premium" means thisproduct is not
necessarily much more expensive to produce than the basic beer from the
same brewery, yet that it can be *sold at a premium*, because
heavy-handed branding.

To boil it all down: same sh*t, different name, but you're expected to
feel better about yourself because you're buying it.


--
Warning : you may encounter French language beyond this point.

On ne peut même plus dire qu'elle boit : ça lui passe directement dans le sang...
(F'murrr)

Laurent Mousson, Berne, Switzerland

I think it's a good summer beer but I have no idea how they can get
away charging a premium price for it.

I don't consider it even a good summer beer.

They get away with it because suckers will pay for it.

A "premium" beer is any swill the brewer calls a "premium" beer.

vince norris



..

Ball-N-Cock is a shitty beer, no two ways around that one. Don't drink
it, and if you think paying $18.00 a case is premium price then I see
Pabst in your future...

_Randal

vincent p. norris wrote:
I think it's a good summer beer but I have no idea how they can get
away charging a premium price for it.


I don't consider it even a good summer beer.

They get away with it because suckers will pay for it.

A "premium" beer is any swill the brewer calls a "premium" beer.

A premium anything is a brand for which buyers will pay a premium price.
Calling a beer premium is marketing, selling it for $2/bottle makes it
premium. Withness all the four-packs at six pack prices lately.

--
-bill davidsen )
"The secret to procrastination is to put things off until the
last possible moment - but no longer" -me

They get away with it because suckers will pay for it.

A "premium" beer is any swill the brewer calls a "premium" beer.

A premium anything is a brand for which buyers will pay a premium price.
Calling a beer premium is marketing, selling it for $2/bottle makes it
premium.

Yes, *provided* we agree that "premium" is defined as "a beer sold for
a high price" and not as "a beer of superior intrinsic physical
qualities."

The "catch" is that, as economists will tell you, "Consumers tend to
take price as an index of quality" IOW, if swill is sold at a low
price, people will tend to think it is swill. But if it carries a
high price, gullible consumers will tend to think it must be great
stuff.

One example: many people continue to pay a high price for Bayer
aspirin although it has been repeatedly demonstrated to be no better
than generic aspirin. There are countless other exaamples.

How many times have you heard, or read, "You get what you pay for."

NOTHING could be further from the truth! It is the slogan of those
who want to defend the high prices of their mediocre goods.

vince norris

On 8 Aug 2005 21:00:27 -0700, "grifty" wrote:

~ I think it's a good summer beer but I have no idea how they can get
~ away charging a premium price for it. It's just not that special and I
~ doubt if the brewing process is either.

Grifty,

Please ignore all those snobs who think you shouldn't drink
Rolling Rock. They're probably hung up on notions that beer
should include lots of hops and barley, rather than lots of
corn and rice. IMO, RR is just dandy when when all I want
is a bland beer with a nice corn pop flavor in a pretty green
bottle.

Still, it is hard to make the case that RR is worth $5.50 a 6.
Unless you REALLY like that corn flavor.

Aaron

"Bill Davidsen" wrote in message
...

A premium anything is a brand for which buyers will pay a premium price.

While true of beer, that's not universally true. For instance, the use of
"premium" with regards to ice cream is controlled nomenclature, and requires
a certain percentage of milkfat to qualify.

But for a lot of goods, including beer, it has no reflection on the product
itself.

-Steve

"Aaron Leonard" wrote in message
...
On 8 Aug 2005 21:00:27 -0700, "grifty" wrote:
~ I think it's a good summer beer but I have no idea how they can get
~ away charging a premium price for it. It's just not that special and I
~ doubt if the brewing process is either.

Please ignore all those snobs who think you shouldn't drink
Rolling Rock. They're probably hung up on notions that beer
should include lots of hops and barley, rather than lots of
corn and rice. IMO, RR is just dandy when when all I want
is a bland beer with a nice corn pop flavor in a pretty green
bottle.

Still, it is hard to make the case that RR is worth $5.50 a 6.
Unless you REALLY like that corn flavor.

Hey, Proletariat Prince Aaron... Didja happen to notice that Grifty
essentially said the same thing all the 'snobs' did? "It's just not that
special and I doubt if the brewing process is either."

Don't call folks snobs when you're acting like one yourself. It's not our
fault you have an infantile penis and can't afford a Porsche.

--
Lew Bryson

"As for talking shit in this NG, Lew, you're the undisputed king, and
that's no SHITE." -- Bob Skilnik, 1/31/02

www.lewbryson.com

~ Please ignore all those snobs who think you shouldn't drink
~ Rolling Rock. They're probably hung up on notions that beer
~ should include lots of hops and barley, rather than lots of
~ corn and rice. IMO, RR is just dandy when when all I want
~ is a bland beer with a nice corn pop flavor in a pretty green
~ bottle.
~
~ Still, it is hard to make the case that RR is worth $5.50 a 6.
~ Unless you REALLY like that corn flavor.
~
~ Hey, Proletariat Prince Aaron... Didja happen to notice that Grifty
~ essentially said the same thing all the 'snobs' did? "It's just not that
~ special and I doubt if the brewing process is either."

What's not "special" about a mashbill that has more adjunct
than any other brew?

~ Don't call folks snobs when you're acting like one yourself. It's not our
~ fault you have an infantile penis and can't afford a Porsche.
~
~ --
~ Lew Bryson

(Heh, I got Lew all worked up ... I feel like a true rfdb troll now!)

Maybe I can afford a Porsche but choose to drive a Buick?

"Aaron Leonard" wrote in message
...
~ Hey, Proletariat Prince Aaron... Didja happen to notice that Grifty
~ essentially said the same thing all the 'snobs' did? "It's just not that
~ special and I doubt if the brewing process is either."

What's not "special" about a mashbill that has more adjunct
than any other brew?

Make up your mind, wad-breath: is corn in a beer "bad" or not? You sound
kind of schizo here, like you can't make up your mind if you love Rock or
hate it, if you want to be a snob or hate the snobs. Did you have problems
with toilet-training?

~ Don't call folks snobs when you're acting like one yourself. It's not
our
~ fault you have an infantile penis and can't afford a Porsche.

(Heh, I got Lew all worked up ... I feel like a true rfdb troll now!)

Don't flatter yourself. I just like to break the warm-and-fluffy mold
occasionally, and you got in the way.

Maybe I can afford a Porsche but choose to drive a Buick?

Maybe you should stick to public transit.

So in our scintillating colloquium on Rolling Rock, Mr. Bryson
actually ferretted out a philosophical question that I'd sort
of been half-pondering for some time ...

~ Make up your mind, wad-breath: is corn in a beer "bad" or not? You sound
~ kind of schizo here, like you can't make up your mind if you love Rock or
~ hate it, if you want to be a snob or hate the snobs. Did you have problems
~ with toilet-training?

So here's the thing: I know intellectually (and because my wife
tells me so, and she actually has a very keen palate, except that
she doesn't like Bavarian Hefes or any Belgians) that Rolling Rock
is a "bad" beer due to its having virtually no flavor other than
some sweet corniness.

BUT not infrequently I'll grab a Rock (or a box thereof) and find
it to be thoroughly satisfactory. In a way that, at that moment
and in that context (e.g. while grilling chicken wings when it's
105 out) that most "good" beers would not be. I.e. the "good"
beers - even the relatively refreshing ones like SNPA or PU - would
be less effective in this regard.

So, when it comes to Rolling Rock, it's a bad beer that I sometimes
quite like, yep.

I don't think that Rolling Rock's "badness" (or my liking it) is a
simple blandness effect - the Rock is "badder" (and usually I like
it better) than a purer exponent of blandness for blandness' sake
such as Keystone Light or Mich Ultra. Because it actually has some
character (albeit a "bad character") in its almost cloying corny
sweetness. Sometimes (when it ain't cold enough) I DO find it
cloying, and then I wonder what the heck I'm doing drinking this
junk. But at the right temp, and when I'm not paying too much
attention to it, I dunno, it's just the thing.

Another bad beer that I pretty much like quite a bit, btw, is
Shiner Bock, which shares the Rock's maizey heritage, but has
more of a muffiny thing going on. I couldn't make the case to
anyone that Shiner Bock is a "good" beer, but on the other hand,
there's no beer that I'd rather wash down a chicken-fried steak
sandwich with.

So, yeah, I am kind of schizo here. I gotta admit, you nailed
me, Lew!

Aaron

Let's draw the distinction between taste and quality here. Taste is individual and shouldn't be judged. When you go into
a store to buy beer and you stand in front of a cooler figuring out what to buy you don't have to answer to rfdb or
anyone else.

But beers can be judged according to quality, which is different. Quality comes from the types of ingredients and
brewing know-how used in the process. You can say that you have a taste for Rolling Rock and nobody can fault you for
it. But if you assert that Rolling Rock is a higher quality beer than craft brewed beer, you will be called on it.

Tom W

Aaron Leonard wrote:
So in our scintillating colloquium on Rolling Rock, Mr. Bryson
actually ferretted out a philosophical question that I'd sort
of been half-pondering for some time ...

~ Make up your mind, wad-breath: is corn in a beer "bad" or not? You sound
~ kind of schizo here, like you can't make up your mind if you love Rock or
~ hate it, if you want to be a snob or hate the snobs. Did you have problems
~ with toilet-training?

So here's the thing: I know intellectually (and because my wife
tells me so, and she actually has a very keen palate, except that
she doesn't like Bavarian Hefes or any Belgians) that Rolling Rock
is a "bad" beer due to its having virtually no flavor other than
some sweet corniness.

BUT not infrequently I'll grab a Rock (or a box thereof) and find
it to be thoroughly satisfactory. In a way that, at that moment
and in that context (e.g. while grilling chicken wings when it's
105 out) that most "good" beers would not be. I.e. the "good"
beers - even the relatively refreshing ones like SNPA or PU - would
be less effective in this regard.

So, when it comes to Rolling Rock, it's a bad beer that I sometimes
quite like, yep.

I don't think that Rolling Rock's "badness" (or my liking it) is a
simple blandness effect - the Rock is "badder" (and usually I like
it better) than a purer exponent of blandness for blandness' sake
such as Keystone Light or Mich Ultra. Because it actually has some
character (albeit a "bad character") in its almost cloying corny
sweetness. Sometimes (when it ain't cold enough) I DO find it
cloying, and then I wonder what the heck I'm doing drinking this
junk. But at the right temp, and when I'm not paying too much
attention to it, I dunno, it's just the thing.

Another bad beer that I pretty much like quite a bit, btw, is
Shiner Bock, which shares the Rock's maizey heritage, but has
more of a muffiny thing going on. I couldn't make the case to
anyone that Shiner Bock is a "good" beer, but on the other hand,
there's no beer that I'd rather wash down a chicken-fried steak
sandwich with.

So, yeah, I am kind of schizo here. I gotta admit, you nailed
me, Lew!

Aaron

Jeez Lew, cool it. I am contemplating the purchase of your new book. If
that is how you really are then I will pass.
"Lew Bryson" wrote in message
m...
"Aaron Leonard" wrote in message
...
~ Hey, Proletariat Prince Aaron... Didja happen to notice that Grifty
~ essentially said the same thing all the 'snobs' did? "It's just not
that
~ special and I doubt if the brewing process is either."

What's not "special" about a mashbill that has more adjunct
than any other brew?

Make up your mind, wad-breath: is corn in a beer "bad" or not? You sound
kind of schizo here, like you can't make up your mind if you love Rock or
hate it, if you want to be a snob or hate the snobs. Did you have problems
with toilet-training?

~ Don't call folks snobs when you're acting like one yourself. It's not
our
~ fault you have an infantile penis and can't afford a Porsche.

(Heh, I got Lew all worked up ... I feel like a true rfdb troll now!)

Don't flatter yourself. I just like to break the warm-and-fluffy mold
occasionally, and you got in the way.

Maybe I can afford a Porsche but choose to drive a Buick?

Maybe you should stick to public transit.