I'm sure everyone will buy a 6 pack to find out.

It's like seeing all those soap commercials in the afternoon on local TV
"vincent p. norris" wrote in message
...
I'm sure everyone will buy a 6 pack to find out.

I'm damn sure I won't!!!!!

vince norris

I thought it was Select?

Talk about marketing double speak. "Select" means nothing, and tells
you nothing about the product - it does however speak volumes to me.
To me it says: "Randal, not as though you would ever in a million years
spend money on a budweiser product, especially don't consider this
one."

_Randal

I thought it was Select?

Talk about marketing double speak. "Select" means nothing, and tells
you nothing about the product - it does however speak volumes to me.
To me it says: "Randal, not as though you would ever in a million years
spend money on a budweiser product, especially don't consider this
one."

_Randal

On 22 Mar 2005 08:08:36 -0800, "Randal" wrote:

I thought it was Select?

Talk about marketing double speak. "Select" means nothing, and tells
you nothing about the product ....

Some of you older guys may remember Ed Zern, who wrote a humor column
on the last page of Field & Stream magazine for many years.

In his day job, Ed was Creative Director of Geyer, Morey, Madden and
Ballard, a big New York ad agency. So he knew about advertising.

He told me he once asked a distiller, whose ads said his brand was
made from "select grains," what that meant.

Ed said the distiller replied, "It means I select the cheapest ones I
can find."

vince norris

Randal wrote:
I thought it was Select?

Talk about marketing double speak. "Select" means nothing, and tells
you nothing about the product - it does however speak volumes to me.
To me it says: "Randal, not as though you would ever in a million years
spend money on a budweiser product, especially don't consider this
one."

_Randal


This Budweiser Select is the beer that makes you think: I think i'll
select another beer.

Randal wrote:
I thought it was Select?

Talk about marketing double speak. "Select" means nothing, and tells
you nothing about the product - it does however speak volumes to me.
To me it says: "Randal, not as though you would ever in a million years
spend money on a budweiser product, especially don't consider this
one."

_Randal


This Budweiser Select is the beer that makes you think: I think i'll
select another beer.

I tried this beer and I can tell you they definately didn't take any
chances here. It tastes almost exactly like Bud, maybe a little
dryer.Just like a while back they came out with Bud Dry. It's still
around if you look hard.

vincent p. norris wrote:

Some of you older guys may remember Ed Zern, who wrote a humor column
on the last page of Field & Stream magazine for many years.

In his day job, Ed was Creative Director of Geyer, Morey, Madden and
Ballard, a big New York ad agency. So he knew about advertising.

He told me he once asked a distiller, whose ads said his brand was
made from "select grains," what that meant.

Ed said the distiller replied, "It means I select the cheapest ones I
can find."

I thought Bud brewed with rice. ??

--
-bill davidsen )
"The secret to procrastination is to put things off until the
last possible moment - but no longer" -me
Beer blog: http://www.tmr.com/~davidsen/beer

Bill Davidsen wrote:




I thought Bud brewed with rice. ??


Seems like this is the second time I've read a post where you've said
this today. Do you REALLY think Budweiser uses 100% rice? Most
American light lagers are brewed using a combination of barley malt and
an "adjunct"- another grain- corn or rice (in various forms). Bud used
to be 70% barley malt and 30% rice (according to Michael Jackson's first
Pocket Guide)- since the alcohol level has risen a bit for Bud since
then, the formula may have been tweeked, too. Rice is used for a
variety of reasons, one being the difference in American barley and
European barley. Rice, as A-B will frequently point out, is often MORE
expensive than barley (and, of course, corn). Some US lagers might
mention only "other grains" on their labels, which means they supplement
the barley malt with whatever's cheaper on the market at that time.
If Bud was only rice, it'd been something else (namely, saki).

Rice, yuck! That's why they call them "adJUNCts" (JUNK!) That's why
the Germans invented the Purity Law hundreds of years ago. That's why
German beers are 10 times better than Bud. I've never brewed with
adjuncts. Water, malt, hops, yeast!

Scott


wrote:

Bill Davidsen wrote:





I thought Bud brewed with rice. ??


Seems like this is the second time I've read a post where you've said
this today. Do you REALLY think Budweiser uses 100% rice? Most
American light lagers are brewed using a combination of barley malt and
an "adjunct"- another grain- corn or rice (in various forms). Bud used
to be 70% barley malt and 30% rice (according to Michael Jackson's first
Pocket Guide)- since the alcohol level has risen a bit for Bud since
then, the formula may have been tweeked, too. Rice is used for a
variety of reasons, one being the difference in American barley and
European barley. Rice, as A-B will frequently point out, is often MORE
expensive than barley (and, of course, corn). Some US lagers might
mention only "other grains" on their labels, which means they supplement
the barley malt with whatever's cheaper on the market at that time.
If Bud was only rice, it'd been something else (namely, saki).

Rice, yuck! That's why they call them "adJUNCts" (JUNK!) That's why
the Germans invented the Purity Law hundreds of years ago. That's why
German beers are 10 times better than Bud. I've never brewed with
adjuncts. Water, malt, hops, yeast!

Scott


wrote:

Bill Davidsen wrote:





I thought Bud brewed with rice. ??


Seems like this is the second time I've read a post where you've said
this today. Do you REALLY think Budweiser uses 100% rice? Most
American light lagers are brewed using a combination of barley malt and
an "adjunct"- another grain- corn or rice (in various forms). Bud used
to be 70% barley malt and 30% rice (according to Michael Jackson's first
Pocket Guide)- since the alcohol level has risen a bit for Bud since
then, the formula may have been tweeked, too. Rice is used for a
variety of reasons, one being the difference in American barley and
European barley. Rice, as A-B will frequently point out, is often MORE
expensive than barley (and, of course, corn). Some US lagers might
mention only "other grains" on their labels, which means they supplement
the barley malt with whatever's cheaper on the market at that time.
If Bud was only rice, it'd been something else (namely, saki).

"Scott" wrote in message
...

Rice, yuck! That's why they call them "adJUNCts" (JUNK!) That's why the
Germans invented the Purity Law hundreds of years ago. That's why German
beers are 10 times better than Bud. I've never brewed with adjuncts.
Water, malt, hops, yeast!

Yeah, those Belgian and English beers with all them adjuncts sure do suck.

-Steve

"Scott" wrote in message
...

Rice, yuck! That's why they call them "adJUNCts" (JUNK!) That's why the
Germans invented the Purity Law hundreds of years ago. That's why German
beers are 10 times better than Bud. I've never brewed with adjuncts.
Water, malt, hops, yeast!

Yeah, those Belgian and English beers with all them adjuncts sure do suck.

-Steve

Scott wrote in
:

Rice, yuck! That's why they call them "adJUNCts" (JUNK!)

Ooh. So funny.

That's why the Germans invented the Purity Law hundreds of
years ago.

The Reinheistgeuseless? The "law" that stresses chemistry
over creativity? All but dead now, I think. And for good
reason.

That's why German beers are 10 times better
than Bud.

Err....Define "German beer" for me, please. There is plenty
of crap beer in Germany.

I've never brewed with adjuncts. Water, malt,
hops, yeast!

Woo hoo! Good for you! DUDE yer STOKED!

Does "malt" include malted wheat!? Rye?! Corn!???!!

I've brewed with adjuncts and they can be very useful! Hell!
Even additions of pure sugar can be useful!

BTW, how do you feel about Belgian beer!?!!!!!!!!!

Scott


Scott