What beer brand(s) has a bad boy image? A bad boy image that its brewery
actively promotes. For this discussion, the beer can be a major label, a
micro-brewery label, or one of those specialty lines (i.e., pseudo
micro-brew) by a major brewery.

I have a rather risqué TV show concept that I'd like to get backing for. If
there is a "bad boy" beer that a brewery wants to promote as a "bad boy"
beer, I think we could mutually help each other.

Any assistance would be appreciated! Thanks.

Scott Jensen
--
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You can't find it any more, but there was a "Bad Frog Beer" which featured a
photo-realistic Photoshopped frog "flipping the bird" at the viewer.

There is/was also "******" beer, which, if I recall correctly, had
scratch-off panels covering the nudes on the labels........

Not that either of these companies would do your fund-raising concept any
good...........

You can't find it any more, but there was a "Bad Frog Beer" which featured a
photo-realistic Photoshopped frog "flipping the bird" at the viewer.

There is/was also "******" beer, which, if I recall correctly, had
scratch-off panels covering the nudes on the labels........

Not that either of these companies would do your fund-raising concept any
good...........

Scott T. Jensen ) wrote:
: What beer brand(s) has a bad boy image? A bad boy image that its brewery
: actively promotes. For this discussion, the beer can be a major label, a
: micro-brewery label, or one of those specialty lines (i.e., pseudo
: micro-brew) by a major brewery.
:
: I have a rather risqué TV show concept that I'd like to get backing for. If
: there is a "bad boy" beer that a brewery wants to promote as a "bad boy"
: beer, I think we could mutually help each other.
:
: Any assistance would be appreciated! Thanks.
:

Well, there's Rogue -- that's the name of the brewery and it's kind of a
synonym for a bad boy (or girl).

There's Stone Arrogant *******.

You know there are a lot of sites that have huge lists of beer names --
you can use liquidsolutions.biz, for instance. I think you can get a full
list out of ratebeer.com as well. So you could just scan these lists and
find these guys yourself.

--
Bill

reply to sirwill1 AT same domain as above

Scott T. Jensen wrote:

What beer brand(s) has a bad boy image? A bad boy image that its brewery
actively promotes. For this discussion, the beer can be a major label, a
micro-brewery label, or one of those specialty lines (i.e., pseudo
micro-brew) by a major brewery.

Well, just about any malt liquor should fall into that category (well,
maybe you should drop the "boy" and switch to something with less
baggage like "bad dude"). And note that many are made by the big 3.5
(A-B, Miller and Coors, with the not-really-a-brewery Pabst coming in as
the .5) and many of them use a DBA brewery name, so as not to "tarnish"
the reputation of their brewery.

In article , Scott T. Jensen
wrote:

What beer brand(s) has a bad boy image? A bad boy image that its brewery
actively promotes. For this discussion, the beer can be a major label, a
micro-brewery label, or one of those specialty lines (i.e., pseudo
micro-brew) by a major brewery.

I have a rather risqué TV show concept that I'd like to get backing for. If
there is a "bad boy" beer that a brewery wants to promote as a "bad boy"
beer, I think we could mutually help each other.

Any assistance would be appreciated! Thanks.

Scott Jensen

There are the Flying Dog beers....they put the phrase "Good Beer, No
Shit" on one of their beers a while back...they coutes made themremove
the word "shit", but the ber company won on an appeal, and the "shit"
is back on the beer label. And it seems they general marketing of the
beers are geared toward the "dude" crowd. maybe not bad boys, but dude
its close LOL

"Scott T. Jensen" wrote in message ...
What beer brand(s) has a bad boy image? A bad boy image that its brewery
actively promotes. For this discussion, the beer can be a major label, a
micro-brewery label, or one of those specialty lines (i.e., pseudo
micro-brew) by a major brewery.

Well, Stone Brewing has kind of a (cringe) "bad boy" image. Ugh, I
hate that saying. Anyway - check out Stone Brewing. A couple of their
slogans: "You are not worthy" and "Fizzy Yellow Beer is for Wussies".

There is also a brewing company called ReaperAle, which has sort of a
campy death and danger motif (http://www.reaperale.com).

The only problem is that the typical person who considers themselves a
"bad boy" and who also might have a sticker which proclaims: "Fear No
Beer" does in fact fear almost every single type of beer except for
mass produced American Industrial Mega-Swill. So Stone brewing, who
makes some of the most flavorful and challenging beers in the world
would most likely be spat across the sports bar.

_Randal

"Bill Benzel" wrote:
Scott T. Jensen ) wrote:
: What beer brand(s) has a bad boy image? A bad boy image that
: its brewery actively promotes. For this discussion, the beer can
: be a major label, a micro-brewery label, or one of those specialty
: lines (i.e., pseudo micro-brew) by a major brewery.

Well, there's Rogue -- that's the name of the brewery and it's kind
of a synonym for a bad boy (or girl).

There's Stone Arrogant *******.

Thanks. I'll look those two up.

You know there are a lot of sites that have huge lists of beer names --
you can use liquidsolutions.biz, for instance. I think you can get a full
list out of ratebeer.com as well. So you could just scan these lists and
find these guys yourself.

I'm not really looking for just a beer with a "bad boy" or "bad dude" name
on the beer, but one that is actively marketed by a brewery to create that
image for their beer. The more heavily marketed, the better. It could be
even a major label that its brewery is trying to position this way. Thus
the limited use of just looking at lists of beer names and why I'm asking
this newsgroup.

Scott Jensen
--
Got a business question, problem, or dream?
Discuss it with the professionals that hang out at...
misc.business.consulting, misc.business.marketing.moderated
misc.business.moderated, and misc.entrepreneurs.moderated

wrote:
Scott T. Jensen wrote:
What beer brand(s) has a bad boy image? A bad boy image
that its brewery actively promotes. For this discussion, the
beer can be a major label, a micro-brewery label, or one of
those specialty lines (i.e., pseudo micro-brew) by a major
brewery.

Well, just about any malt liquor should fall into that category (well,
maybe you should drop the "boy" and switch to something with less
baggage like "bad dude"). And note that many are made by the big
3.5 (A-B, Miller and Coors, with the not-really-a-brewery Pabst
coming in as the .5)...

Ok, I'll bite. How is Pabst not really a brewery. :-)

...and many of them use a DBA brewery name...

"DBA"???

...so as not to "tarnish" the reputation of their brewery.

I can see this as a possible problem. The risqué TV show isn't X-rated, but
does push the boundaries (let's say something along the lines of lots of
nudity on HBO) thus looking for a brewery that would like one of its beer
brands to associate with the show to help develop/cement its "bad dude"
image.

Scott Jensen
--
Got a business question, problem, or dream?
Discuss it with the professionals that hang out at...
misc.business.consulting, misc.business.marketing.moderated
misc.business.moderated, and misc.entrepreneurs.moderated

Scott T. Jensen wrote:
wrote:

Ok, I'll bite. How is Pabst not really a brewery. :-)

They don't own any breweries and don't brew any of the beers they market
(and they own a TON of old classic beer brands- Pabst, Schlitz,
Schaefer, Ballantine, Stroh, Heileman, etc.). ALL the beers they sell
are brewed by other companies- primarily Miller, but also The Lion, City
Brewery (ex-Heileman facility), etc.


...and many of them use a DBA brewery name...


"DBA"???

"Doing Business As"- for instance, all the names Pabst sells their beers
under or Miller's "Plank Road Brewery", etc.

Thanks for the information!

Scott Jensen
--
Peer-to-peer networking (a.k.a. file-sharing) is entertainment's future.
If you'd like to know why, read the white paper at the link below.
http://www.scottjensenshow.com/P2PRevolution.pdf

"Scott T. Jensen" wrote in message
...

Ok, I'll bite. How is Pabst not really a brewery. :-)

Because Pabst doesn't brew any beer. Pabst is now a marketing company that
owns several brands. All of the brewing itself is contracted out to Miller.

...and many of them use a DBA brewery name...

"DBA"???

"Doing business as." Common phrasing in contracts and other legal documents.
It allows you to use a name other than your legal corporate name in many
instances, but still establishes the relationship to the valid legal entity.
For instance, Minnesota Mining and Manufacturing Inc. might say in contracts
"Minnesota Mining and Manufacturing Inc., d/b/a 3M ..."


...so as not to "tarnish" the reputation of their brewery.

I can see this as a possible problem.

That's not the only problem. With all the societal pressure against
irresponsible drinking, no one's going to market in an unsavory manner or to
a perceived irresponsible market segment. Any that might are likely to be
small breweries that don't have the budget to sponsor a TV show.

Anything's worth a shot, and you may get lucky, but I hope you've got other
potential financing sources in mind, because your odds of success under the
criteria you've outline aren't high.

-Steve

Steve Jackson wrote:

That's not the only problem. With all the societal pressure against
irresponsible drinking, no one's going to market in an unsavory manner or to
a perceived irresponsible market segment. Any that might are likely to be
small breweries that don't have the budget to sponsor a TV show.

Anything's worth a shot, and you may get lucky, but I hope you've got other
potential financing sources in mind, because your odds of success under the
criteria you've outline aren't high.

I was going to post comments, but Steve wrote my general drift. I would add that it was only last summer that Sam Adams
ran their public sex promotion with the Opie and Anthony Show, which seems to be in the direction you want to take, and
they suffered a serious backlash. I would expect marketers to be skittish about putting forth a bad boy image.

Tom W

"Tom Wolper" wrote:
Steve Jackson wrote:
That's not the only problem. With all the societal pressure
against irresponsible drinking, no one's going to market in
an unsavory manner or to a perceived irresponsible market
segment. Any that might are likely to be small breweries
that don't have the budget to sponsor a TV show.

[snip]

I was going to post comments, but Steve wrote my general
drift. I would add that it was only last summer that Sam Adams
ran their public sex promotion with the Opie and Anthony
Show, which seems to be in the direction you want to take, and
they suffered a serious backlash. I would expect marketers to
be skittish about putting forth a bad boy image.

It would risqué, but not cross over the line like that. Not promoting
something that's against the law, not promoting public sex, and not trying
to shock or offend the public. It would all be on a closed production
studio set, no sexual intercourse would be involved (Nudity, yes. Sex,
no.), everyone in attendance would be well-aware of what would be taking
place (no Candid Camera sort of thing), all participants would know ahead of
time what's expected and voluntary participate, and anyone about to watch
the program would be warned at the beginning that nudity will be shown ("The
following program contains nudity.").

Scott Jensen
--
Like a cure for A.I.D.S., Alzheimer, Parkinson, & Mad Cow Disease?
Volunteer your computer for folding-protein research for when it's idle.
Go to http://www.distributedfolding.org/ to sign up your computer.

"Tom Wolper" wrote:
Steve Jackson wrote:
That's not the only problem. With all the societal pressure
against irresponsible drinking, no one's going to market in
an unsavory manner or to a perceived irresponsible market
segment. Any that might are likely to be small breweries
that don't have the budget to sponsor a TV show.

[snip]

I was going to post comments, but Steve wrote my general
drift. I would add that it was only last summer that Sam Adams
ran their public sex promotion with the Opie and Anthony
Show, which seems to be in the direction you want to take, and
they suffered a serious backlash. I would expect marketers to
be skittish about putting forth a bad boy image.

It would risqué, but not cross over the line like that. Not promoting
something that's against the law, not promoting public sex, and not trying
to shock or offend the public. It would all be on a closed production
studio set, no sexual intercourse would be involved (Nudity, yes. Sex,
no.), everyone in attendance would be well-aware of what would be taking
place (no Candid Camera sort of thing), all participants would know ahead of
time what's expected and voluntary participate, and anyone about to watch
the program would be warned at the beginning that nudity will be shown ("The
following program contains nudity.").

Scott Jensen
--
Like a cure for A.I.D.S., Alzheimer, Parkinson, & Mad Cow Disease?
Volunteer your computer for folding-protein research for when it's idle.
Go to http://www.distributedfolding.org/ to sign up your computer.