I was at a bar showing the Chelsea-Everton match last Saturday. I noticed that Everton has Chang Beer advertised on the
players' jerseys. The Everton website has a page about Chang, saying that it's brewed in Thailand.

Who is the beer advertised to? Is it imported into England? Or is Chang paying an English premiere league team to
advertise its product in Asia?

I also saw on the side boards that Budweiser is the official beer of the premiere league. Have you people no shame?

Tom W (in the US)

Chang Beer is a big selling beer in Thailand. It's strong [about 6.5 per
cent alcohol]; Chang means 'elephant'. I've seen it in bottles and cans but
not draft. There may be a few sales in the UK, but I would guess Chang's
main motive for sponsoring Everton is to raise the beer's profile in
Thailand. The Thais follow English soccer avidly. Regards, Ronnie H
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"Tom Wolper" wrote in message
ink.net...
I was at a bar showing the Chelsea-Everton match last Saturday. I noticed
that Everton has Chang Beer advertised on the
players' jerseys. The Everton website has a page about Chang, saying that
it's brewed in Thailand.

Who is the beer advertised to? Is it imported into England? Or is Chang
paying an English premiere league team to
advertise its product in Asia?

I also saw on the side boards that Budweiser is the official beer of the
premiere league. Have you people no shame?

Tom W (in the US)

Ronnie H wrote:
Chang Beer is a big selling beer in Thailand. It's strong [about 6.5 per
cent alcohol]; Chang means 'elephant'. I've seen it in bottles and cans but
not draft. There may be a few sales in the UK, but I would guess Chang's
main motive for sponsoring Everton is to raise the beer's profile in
Thailand. The Thais follow English soccer avidly.

Thanks. It just seems like a strange bit of marketing - using a sports team to advertise something that is probably
unavailable in the team's home town and probably unavailable to 95% of the people watching on TV.

Tom W

if i remember correctly, beer Chang is brewed by Danmark's Carlsberg to
compete with Thailand's best known Singha. personally i like Singha more
when in the kingdom, but beer Chang is not bad either. heck, i even have a
souvenir t-shirt