If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

thx

On Sat, 06 Mar 2004 19:14:00 +0000, shipwreck wrote:

If KitchenAid is the #1 home mixer, with probably 75% of the market, who
comes in at #2? I'm not talking about handhelds. Is it Viking, Bosch,
Electrolux, JennAir? I'm sure I'm missing someone as well.

Names that spring to my mind would be Sunbeam, Oscar, or Black & Decker.
These are all discounted brands that would capture the "I want a stand
mixer but I don't want to spend $200 on it" demographic.

Having said that, if you're looking for quality don't assume that #2 is
going to be better than #1 or any of the others out there.

--
-Brian James Macke
"In order to get that which you wish for, you must first get that which
builds it." -- Unknown

"Brian Macke" wrote:

On Sat, 06 Mar 2004 19:14:00 +0000, shipwreck wrote:

If KitchenAid is the #1 home mixer, with probably 75% of the market, who
comes in at #2? I'm not talking about handhelds. Is it Viking, Bosch,
Electrolux, JennAir? I'm sure I'm missing someone as well.

Names that spring to my mind would be Sunbeam, Oscar, or Black & Decker.
These are all discounted brands that would capture the "I want a stand
mixer but I don't want to spend $200 on it" demographic.

For most of the stuff that I use a stand mixer for, my Sunbeam
MixMaster was as good as (or better than) the KitchenAid I currently
have. I don't make bread using the mixer, nor do I grind grain or
meat. My MixMaster is still going fine at a friend's house....

MixMasters are fine mixers, they just don't have the capacity that a
KitchenAid does (which is why I got the KitchenAid). We refurbished
an old (1960s) MixMaster as a wedding gift for friends, and they are
really happy with it...(both of their moms had one...).

ymmv
jenn

--
Jenn Ridley

In article ,
says...
On Sat, 06 Mar 2004 19:14:00 +0000, shipwreck wrote:

If KitchenAid is the #1 home mixer, with probably 75% of the market, who
comes in at #2? I'm not talking about handhelds. Is it Viking, Bosch,
Electrolux, JennAir? I'm sure I'm missing someone as well.

Names that spring to my mind would be Sunbeam, Oscar, or Black & Decker.
These are all discounted brands that would capture the "I want a stand
mixer but I don't want to spend $200 on it" demographic.

Having said that, if you're looking for quality don't assume that #2 is
going to be better than #1 or any of the others out there.

Indeed - I've got a Sunbeam Mixmaster stand unit. Does reasonably well
but I'll eventually swap it out for a KitchenAid or like unit.

Brian Macke wrote:
... if you're looking for quality don't assume that #2 is
going to be better than #1 or any of the others out there.

Speaking of which...

How do folks feel about the Kitchenaid Artisan series vs the
Professional series? Is the Pro 'that' much better?

We were thinking about just getting the Pro version - but it is
exactly 0.5" too tall to fit under the cabinetry when not in use.
So unless I can figure something out, will probably have to settle
for the Artisan.

Walt
-...-
Walt Spector
(w6ws at earthlink dot net)

shipwreck writes:

From: shipwreck
Newsgroups: rec.food.baking
Subject: So, who's the #2 home food mixer?
Date: Sat, 06 Mar 2004 19:14:00 GMT

If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

I really don't know - but I sure would like to own one of these model
AR5 varimixers in the smallest (5 liter) size:

http://www.bohec.com/products/bear.html

http://www.bearvarimixer.com

They're made in Denmark and look like they're built for small
commercial or institutional kitchens. The fact that they're "Bears"
is also a plus.

I just can't seem to find out if they're sold in the U.S.

Even if they're only available for 220v, I already have a European-
style 220v outlet in my kitchen to use with some appliances which my
wife had when she lived in Switzerland. Of course, it is 60Hz rather
than the 50Hz common in the UK and Europe.

Cheers,
The Old Bear

"The Old Bear" wrote in message
news
shipwreck writes:

From: shipwreck
Newsgroups: rec.food.baking
Subject: So, who's the #2 home food mixer?
Date: Sat, 06 Mar 2004 19:14:00 GMT

If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

I really don't know - but I sure would like to own one of these model
AR5 varimixers in the smallest (5 liter) size:

http://www.bohec.com/products/bear.html

http://www.bearvarimixer.com

They're made in Denmark and look like they're built for small
commercial or institutional kitchens. The fact that they're "Bears"
is also a plus.

I just can't seem to find out if they're sold in the U.S.


It looks like Mixer World in Orlando, Fl carries the Varimixer line:
http://www.mixerworld.com/index-countertopmixers.html

You might call them to see if they have the specific model you want. It
looks like they have the very large ones.

On Sat, 06 Mar 2004 20:27:04 +0000, Tony P. wrote:

Indeed - I've got a Sunbeam Mixmaster stand unit. Does reasonably well
but I'll eventually swap it out for a KitchenAid or like unit.

You could skip the high-end in-home and go for a Hobart. You can tell
people that you pulled it from a WWII battleship.

--
-Brian James Macke
"In order to get that which you wish for, you must first get that which
builds it." -- Unknown

"Vox Humana" writes:

From: "Vox Humana"
Newsgroups: rec.food.baking
Subject: So, who's the #2 home food mixer?
Date: Sun, 07 Mar 2004 03:56:49 GMT

"The Old Bear" wrote:

shipwreck writes:

If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

I really don't know - but I sure would like to own one of these model
AR5 varimixers in the smallest (5 liter) size:

http://www.bohec.com/products/bear.html
http://www.bearvarimixer.com

They're made in Denmark and look like they're built for small
commercial or institutional kitchens. The fact that they're "Bears"
is also a plus.

I just can't seem to find out if they're sold in the U.S.

It looks like Mixer World in Orlando, Fl carries the Varimixer line:
http://www.mixerworld.com/index-countertopmixers.html

You might call them to see if they have the specific model you want. It
looks like they have the very large ones.

I think the name "Varimixer" must belong to two separate companies:

A/S Wodschow & Co. in Denmark
http://www.bearvarimixer.com

Varimixer in Louisiana
http://www.varimixer.com

The Louisiana company used to be part of Welbilt, I believe. You can
still reach their website using http://www.varimixer.welbilt.com/

This might explain why one cannot find the Danish-made product in the
U.S. -- the name is trademarked by a different company. Possibly
Wodschow's machine is sold under a different trademark in the U.S.

I believe the Varimixer company in Louisiana makes nothing smaller
than 20-quart -- which is much too large for even serious home
baking.

BTW, the specs on the Danish 5-liter machine a

Model AR5

Dimensions (LxWxH): 415mm x 280mm x 475mm
approx. 16-1/4" x 11" x 18-3/4"

Bowl capacity: 5 Litres (5-1/4 quarts)
Gross weight: 17Kg (37-1/2 lbs.)
Power: 0.45 HP 0.33KW

Infinitely varaible speed: 30 - 200 RPM

Which seems pretty reasonable for a serious home mixer. This would
be comparable to the KitchenAid KSM150PS Artisan Series Stand Mixer
which has a 5-quart bowl, 10 speed settings, a 325-watt motor, is
14" x 8-3/4" x 14" and weighs 25 lbs.

I believe there is a kitchen appliance usenet newsgroup. I will
seek that out when I am getting more serious about acquiring a new
mixer.

Regards,
Will
The Old Bear

(Please NOTE: My correct e-mail address is in my Signature) On Sat, 06
Mar 2004 19:14:00 GMT, during the rec.food.baking Community News Flash
shipwreck reported:

If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

thx

In Europe it might be Braun or Morphy Richards.

--
Davida Chazan (The Chocolate Lady)
davida AT jdc DOT org DOT il
NOTE: From March 15, please add the letter c after my name
for my new REAL e-mail address!
~*~*~*~*~*~
"What you see before you, my friend, is the result of a lifetime of
chocolate."
--Katharine Hepburn (May 12, 1907 - June 29, 2003)
~*~*~*~*~*~
Links to my published poetry - http://davidachazan.homestead.com/
~*~*~*~*~*~

(Please NOTE: My correct e-mail address is in my Signature) On Sat, 06
Mar 2004 19:14:00 GMT, during the rec.food.baking Community News Flash
shipwreck reported:

If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

thx

Sorry - its probably Kenwood!

--
Davida Chazan (The Chocolate Lady)
davida AT jdc DOT org DOT il
NOTE: From March 15, please add the letter c after my name
for my new REAL e-mail address!
~*~*~*~*~*~
"What you see before you, my friend, is the result of a lifetime of
chocolate."
--Katharine Hepburn (May 12, 1907 - June 29, 2003)
~*~*~*~*~*~
Links to my published poetry - http://davidachazan.homestead.com/
~*~*~*~*~*~

Kenwood

--
Helen

Thanks be unto God for His wonderful gift:
Jesus Christ, the only begotten Son of God
is the object of our faith; the only faith that
saves is faith in Him

www.peagramfamily.com
http://www.mompeagram.homestead.com


"shipwreck" wrote in message
...
If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

thx

On Sat, 06 Mar 2004 19:14:00 +0000, shipwreck wrote:

If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

to take this in a slightly different direction (or maybe not), i just read
a very interesting book called "trading up". it is all about how the
concept of luxury has changed in America. a quick synopsis might be that
it used to be that there were low-priced goods which sold in high volumes,
and as prices raised volumes decreased ... until you ended at true luxury
goods which sold to very few rich people.

the new thing (perhaps because we have more disposable income) is that
there can be inversions. things that cost more, can sell more, than the
lower priced options. kitchenaid having 75% of the market seems a perfect
example. the authors note that it is sometimes the middle of the new
price curve that disappears. there might still be low priced mixers
(etc.), and high-priced mixers ... but fewer mid-priced mixers.

their observation is that we don't uniformly choose luxuries for
everything, but decide which are important and "trade up" for those. i
know i'm frugal/cheap in a lot of ways, but i did "trade up" to a
kitchenaid professional (old 350w) at one point.

somewhat in the same vein, "Panera Bread" is named as a success in this
"new luxury" category ... selling high quality bread and sandwitches to
masses of people for higher cost than typical fast food.

book link:

http://www.bcg.com/publications/trad...troduction.jsp

(the book also makes the shocking statement that 75% of all viking ranges
installed are never used)

"The Old Bear" wrote in message
news
"Vox Humana" writes:

From: "Vox Humana"
Newsgroups: rec.food.baking
Subject: So, who's the #2 home food mixer?
Date: Sun, 07 Mar 2004 03:56:49 GMT

"The Old Bear" wrote:

shipwreck writes:

If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? I'm not talking about handhelds. Is it Viking,
Bosch, Electrolux, JennAir? I'm sure I'm missing someone as well.

I really don't know - but I sure would like to own one of these model
AR5 varimixers in the smallest (5 liter) size:

http://www.bohec.com/products/bear.html
http://www.bearvarimixer.com

They're made in Denmark and look like they're built for small
commercial or institutional kitchens. The fact that they're "Bears"
is also a plus.

I just can't seem to find out if they're sold in the U.S.

It looks like Mixer World in Orlando, Fl carries the Varimixer line:
http://www.mixerworld.com/index-countertopmixers.html

You might call them to see if they have the specific model you want. It
looks like they have the very large ones.

I think the name "Varimixer" must belong to two separate companies:

A/S Wodschow & Co. in Denmark
http://www.bearvarimixer.com

Varimixer in Louisiana
http://www.varimixer.com

The Louisiana company used to be part of Welbilt, I believe. You can
still reach their website using http://www.varimixer.welbilt.com/

This might explain why one cannot find the Danish-made product in the
U.S. -- the name is trademarked by a different company. Possibly
Wodschow's machine is sold under a different trademark in the U.S.

I believe the Varimixer company in Louisiana makes nothing smaller
than 20-quart -- which is much too large for even serious home
baking.

BTW, the specs on the Danish 5-liter machine a

Model AR5

Dimensions (LxWxH): 415mm x 280mm x 475mm
approx. 16-1/4" x 11" x 18-3/4"

Bowl capacity: 5 Litres (5-1/4 quarts)
Gross weight: 17Kg (37-1/2 lbs.)
Power: 0.45 HP 0.33KW

Infinitely varaible speed: 30 - 200 RPM

Which seems pretty reasonable for a serious home mixer. This would
be comparable to the KitchenAid KSM150PS Artisan Series Stand Mixer
which has a 5-quart bowl, 10 speed settings, a 325-watt motor, is
14" x 8-3/4" x 14" and weighs 25 lbs.

I believe there is a kitchen appliance usenet newsgroup. I will
seek that out when I am getting more serious about acquiring a new
mixer.

I was at Williams-Sonoma yesterday and noticed that they were carrying the
Hobart 5 qt. stand mixer for $1999. A friendly clerk (unusual in my
experience) came over. She said that they had sold only two of them and the
one she sold was purely a status purchase. Apparently the couple who bought
asked no questions about the mixer but had a lengthy discussion on how
impressive it would look on their kitchen counter. You can get it for less
elsewhere
http://thekitchenguys.com/Merchant2/...ry_ Code=HBMX

at Sun, 07 Mar 2004 17:14:20 GMT in pan.2004.03.07.17.14.19.719335
@Socks.Invalid, lid (Socks) wrote :

On Sat, 06 Mar 2004 19:14:00 +0000, shipwreck wrote:

If KitchenAid is the #1 home mixer, with probably 75% of the market,
who comes in at #2? ...

to take this in a slightly different direction (or maybe not), i just read
a very interesting book called "trading up". it is all about how the
concept of luxury has changed in America. a quick synopsis might be that
it used to be that there were low-priced goods which sold in high volumes,
and as prices raised volumes decreased ... until you ended at true luxury
goods which sold to very few rich people.

the new thing (perhaps because we have more disposable income) is that
there can be inversions. things that cost more, can sell more, than the
lower priced options...

My impression is that there's a different phenomenon going on, namely,
repositioning. What's been going on is that the general quality, in
virtually any market segment, is inching down over time, as manufacturers
try to cut costs, not necessarily to gouge the customer but quite
frequently simply to stay alive in industries filled with incredibly
cutthroat competitors. A company will accept a slight loss in quality of
product in exchange for a massive cost reduction, and the inexorable
downward spiral starts to happen - now another slight reduction in quality
is allowed on the already-modified product, and in a few generations the
product is markedly worse that the original, even though the incremental
changes were small and possibly went unnoticed.

Cutting costs at the expense of quality may be the only way to compete for
many companies, if they choose to stay positioned at the same market
segment, but there's another option. You can retain the same quality level
by repositioning your product into the next higher market segment. So a
"consumer" model can be positioned as a low-high-end model. A low-high-end
can be positioned as a "luxury" model. So instead of changing the product,
you change the perception of it. This can also happen in a slightly
different form - a company goes through the cost-cutting cycles several
times on their original product, and keeps that product in its now-
compromised state, but introduces a new, higher-end product that
essentially duplicates the quality level the original product once had.
It's the same net effect.

A KitchenAid, for example, isn't really a particularly high-end mixer,
rather, it's a decent home machine that years ago might have sold to the
consumer segment. But now the consumer position is occupied by products so
junky that in an earlier day they might not have sold at all. Those
products are dirt cheap, to be sure, but you get what you pay for. And in
the end, the customer isn't quite so easily fooled as meets the eye. Most
people recognize the difference between something reasonable and something
worthless. In the areas where competition is most severe, and quality at
the low end is most noticeably poor, people "trade up" because they
recognize that you need something that supplies at least adequate
functionality. KitchenAids are relatively popular because consumers reach a
frustration level with the cheap machines that convinces them there must be
a better way. That certain things can be seen as status symbols merely
supplies the consumer with a convenient excuse to justify buying them.
(Although I don't quite see why the simple need to have a functional item
isn't enough justification in its own right).
--
Alex Rast

(remove d., .7, not, and .NOSPAM to reply)